FRAM Advantage Program to Re-Energize Aftermarket Oil Filter Sales – UnderhoodService

FRAM Advantage Program to Re-Energize Aftermarket Oil Filter Sales

The FRAM brand has launched a new technician-based incentive program in the do-it-for-me (DIFM) channel. Called FRAM Advantage, this comprehensive, turn-key professional installer program features easy-to-execute incentives, special installer fleet packs and other sought after value propositions ....

The FRAM brand has launched a new technician-based incentive program in the do-it-for-me (DIFM) channel. Called FRAM Advantage, this comprehensive, turn-key professional installer program features easy-to-execute incentives, special installer fleet packs and other sought after value propositions.

The program will help channel partners drive profitability with their shop customers who provide automotive maintenance services while leveraging the FRAM consumer franchise and providing connectivity between loyal FRAM consumers and today’s automotive repair shops. The program also affords eligible distributors access to a new electronic FRAM Filter Rebate Reporting System, which streamlines the overall reporting procedure and allows for timely rebates on reported sales. Other privileges include assistance with inventory planning through the FRAM team’s relationship with POLK.

Once registered, shops will receive a FRAM Advantage Professional Installer Kit, which includes FRAM branded signage and consumer point-of-purchase materials. Other entitlements include access to a password protected area of the new FRAM Advantage website (www.framadvantage.com – set to go live later this month), which offers training modules and pertinent technical information relative to oil and air filter installations.

“This new program was designed to provide the wholesale distribution channel and the professional installer with a comprehensive business solution for increased oil filter sales,” said Andrew Coccari, director of global marketing, filtration for Honeywell Consumer Products Group. “FRAM Advantage should help distributors drive sales and help shops increase foot traffic and profitability. In addition, the program provides the installer with the tools needed to up-sell to FRAM premium products, which are aligned with premium oil changes.”

Distributors and shops interested in learning more about the FRAM Advantage program should contact their local Honeywell CPG sales representative or call (800) 890-2075.

For additional information, visit www.honeywell.com.

You May Also Like

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

The Auto Care Association launched a new Right to Repair video campaign, featuring independent repair shop owners from across the United States share their stories and shed light on the increased challenges independent repair shops are facing with accessing repair data to service their customers’ vehicles. 

The video campaign emphasizes the need for the Right to Equitable and Professional Auto Industry Repair Act (“REPAIR” Act), which ensures vehicle owners and repair shops have access to tools and data needed to keep cars and trucks on the road safer, longer.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Other Posts

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Litens Adds Distribution Footprint via Acquisition

With the acquisition, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease.

Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.