Federated Reports That The Federated Auto Parts 400 Was A Weekend To Remember – UnderhoodService

Federated Reports That The Federated Auto Parts 400 Was A Weekend To Remember

federatedA lot of fun and some exciting NASCAR racing took place over the weekend at the third annual Federated Auto Parts 400 Sprint Cup race at the Richmond International Raceway (RIR). The Federated Auto Parts 400 was televised nationally Sept. 6 on ABC-TV. Brad Keselowski captured the checkered flag, securing the No. 1 seed for the “Chase” with his win.

“The Federated Auto Parts 400 has become a must-attend event for our members, customers and suppliers,” said J.R. Bishop, motorsports and event marketing director for Federated. “We want to thank everyone who attended the race festivities and extend a special thanks to Dennis Bickmeier, president of RIR, and his entire staff for making the Federated 400 so memorable for our guests.”

More than 2,000 Federated members and customers enjoyed an exciting day of hospitality and racing. Among those in attendance were the winners of the Federated “Suite Deal” Sweepstakes, who watched the Federated 400 with NASCAR legend Kenny Schrader from a luxury suite at RIR. The Federated “Suite Deal” was sponsored by 10 participating Federated supplier partners: ACDelco, Akebono, ATP Automotive, Autolite, Brembo, Gates, Motorcraft, NGK, Raybestos and Spectra Premium.

Schrader, along with Kevin Byrd and Willie B of Two Guys Garage, were on-hand for race weekend activities, including a driving experience event the day after the race. The Federated 400 marked the start of the Federated 2014 Toys for Tots campaign with U.S. Marines on hand to collect donations and, prior to the start of the race, Federated vendors conducted a booth show for members and customers.

“As always, we want to thank Kenny, Kevin and Willie B for entertaining Federated guests,” said Phil Moore, senior vice president of Federated. “They were a big hit at the driving experience and, by a big hit, I don’t mean when Willie B hit the wall and dented the Federated car!”

You May Also Like

Pentosin Technical Fluids Celebrates 40 Years

CRP Automotive’s brand of high-tech fluids has been sold in North America since 1983.

CRP Automotive is recognizing the 40th anniversary of the Pentosin brand of technical fluids in North America. CRP Automotive began selling Pentosin fluids in the North American market in 1983 and offers the import vehicle community a comprehensive line of antifreeze, brake fluids, hydraulic fluids, motor oil, transmission fluids and kits.

Schaeffler Features Future Repair Solutions at AAPEX

Technologies on display feature repair solutions for today and tomorrow’s automotive aftermarket needs.

Litens Announces 28 New SKUs

New releases expands coverage and enhances efficiency for automotive technicians.

MotoRad Celebrates 65 Years at AAPEX 2023

AAPEX 2023 takes place in Las Vegas, Nevada on October 31- November 2.

ASE Fall Testing Registration Open

Those registering by Dec. 31 will have 90 days to schedule an appointment to take their selected ASE tests.

Other Posts

Litens Brings Awareness to Proper Belt Drive System Maintenance

Campaign explains system significance and what neglecting maintenance means.

Dorman to Host 3-day Hands-On Electronics Training Class

Topics covered include circuits and circuit testing, opens, shorts, voltage drops and more.

Anchor Adds More Ford and Lincoln Coverage

Ten new parts numbers cover over 2 million applications and model years 2018-2023.

Autoshop Solutions Partners With ShopBoss

Autoshop Solutions has launched an ROI integration tool that draws data from Shop Boss SMS into Autoshop Solutions’ dashboard.