Federated Reports That The Federated Auto Parts 400 Was A Weekend To Remember – UnderhoodService
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Federated Reports That The Federated Auto Parts 400 Was A Weekend To Remember


federatedA lot of fun and some exciting NASCAR racing took place over the weekend at the third annual Federated Auto Parts 400 Sprint Cup race at the Richmond International Raceway (RIR). The Federated Auto Parts 400 was televised nationally Sept. 6 on ABC-TV. Brad Keselowski captured the checkered flag, securing the No. 1 seed for the “Chase” with his win.


“The Federated Auto Parts 400 has become a must-attend event for our members, customers and suppliers,” said J.R. Bishop, motorsports and event marketing director for Federated. “We want to thank everyone who attended the race festivities and extend a special thanks to Dennis Bickmeier, president of RIR, and his entire staff for making the Federated 400 so memorable for our guests.”

More than 2,000 Federated members and customers enjoyed an exciting day of hospitality and racing. Among those in attendance were the winners of the Federated “Suite Deal” Sweepstakes, who watched the Federated 400 with NASCAR legend Kenny Schrader from a luxury suite at RIR. The Federated “Suite Deal” was sponsored by 10 participating Federated supplier partners: ACDelco, Akebono, ATP Automotive, Autolite, Brembo, Gates, Motorcraft, NGK, Raybestos and Spectra Premium.


Schrader, along with Kevin Byrd and Willie B of Two Guys Garage, were on-hand for race weekend activities, including a driving experience event the day after the race. The Federated 400 marked the start of the Federated 2014 Toys for Tots campaign with U.S. Marines on hand to collect donations and, prior to the start of the race, Federated vendors conducted a booth show for members and customers.

“As always, we want to thank Kenny, Kevin and Willie B for entertaining Federated guests,” said Phil Moore, senior vice president of Federated. “They were a big hit at the driving experience and, by a big hit, I don’t mean when Willie B hit the wall and dented the Federated car!”

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