Federated Expands Relationship with Ken Schrader Racing – UnderhoodService

Federated Expands Relationship with Ken Schrader Racing

Federated Auto Parts has expanded its relationship with NASCAR Nextel Cup driver Ken Schrader and Ken Schrader Racing for the 2008 season ....

Federated Auto Parts (www.federatedautoparts.com) has expanded its relationship with NASCAR Nextel Cup driver Ken Schrader and Ken Schrader Racing for the 2008 season.

“We have had a tremendous relationship with Ken for many years and we are very pleased to expand our relationship with him and his great racing team,” said Rusty Bishop, CEO of Federated Auto Parts. “Ken has the well-earned reputation as the ‘hardest working driver in racing’ and he is a great representative for the ‘hardest working auto parts professionals’ in the aftermarket.”

Federated and Ken Schrader are enhancing a long-term relationship that will see Schrader continue as the spokesperson for Federated Racing and Federated Car Care Centers. Federated will also be the “Official Auto Parts Supplier” of Ken Schrader Racing.

In 2008, Schrader will drive a Federated sponsored vehicle in selected NASCAR Nationwide Series, ARCA, Truck and Grand National West events designed to support Federated members in all regions of the country.

In a new initiative designed to support Federated stores and Car Care Centers, Schrader will also be driving a Federated sponsored vehicle in more than 100 dirt track events throughout the country. This grass roots racing program, gives Federated members a local promotional vehicle in markets in their respective areas of the country.

For more information, visit www.federatedautoparts.com.

You May Also Like

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

The Auto Care Association launched a new Right to Repair video campaign, featuring independent repair shop owners from across the United States share their stories and shed light on the increased challenges independent repair shops are facing with accessing repair data to service their customers’ vehicles. 

The video campaign emphasizes the need for the Right to Equitable and Professional Auto Industry Repair Act (“REPAIR” Act), which ensures vehicle owners and repair shops have access to tools and data needed to keep cars and trucks on the road safer, longer.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Other Posts

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Litens Adds Distribution Footprint via Acquisition

With the acquisition, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease.

Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.