It will be the trip of a lifetime for Eleanor Greenly of Levittown, PA, as she embarks on a Caribbean cruise as the winner of Federated’s “Cruise the Caribbean with Kenny” contest.
“We want to congratulate Eleanor and wish her bon voyage,” said J.R. Bishop, director of racing and event marketing for Federated Auto Parts. “We had tremendous participation in the ‘Kenny Cruise’ contest and we saw a significant increase in our Facebook fan base. We know Eleanor will have a great time because how can you not have a great time when Kenny Wallace is your host?”
Greenly was one of thousands of Federated Facebook fans to enter the contest. She will depart on the seven-night cruise from Ft. Lauderdale, Fla. with stops scheduled at such locations as Falmouth, Jamaica and Cozumel, Mexico, returning to Ft. Lauderdale. Special highlights of the “Kenny Cruise” include a private cocktail party with Federated spokesman and NASCAR legend Kenny Wallace, a remote control racing night and daily door prizes supplied by Federated and Kenny Wallace Racing.
“We could not be more pleased with the results of this promotion,” said Bishop. “More and more companies are using social media outlets to increase their brand recognition. This Facebook contest was not only fun for our fans, but it was also a great way to inform motorists that Federated has the best service, knowledge, parts and people.”
For more information, visit www.federatedautoparts.com.