Automotive and lawn-and-garden parts professionals throughout the U.S. who recommend Champion spark plugs for customers’ spring tune-ups can qualify for weekly giveaways of the latest mobile MP3/video players and $500 “Secret Shopper” rewards through the Champion Spring Tune-Up promotion.
Now through May 31, Federal-Mogul is offering mail-in cash rebates of up to $48 to consumers who rely on premium Champion automotive spark plugs, the Champion Lawn Mower Tune-Up Kit and/or Champion EZ Start lawn mower plugs. To help spread the word about these consumer offers, Federal-Mogul will also offer free incentives to parts professionals who “talk up” a Champion tune-up during the promotional period.
Here’s how the program works: When customers request spark plugs for any tune-up, counter professionals simply need to recommend and sell premium Champion Iridium, Champion Double Platinum or Champion Platinum Power automotive plugs, Champion EZ Start lawn mower plugs and/or the Champion Lawn Mower Tune-Up Kit. The parts professional then should write his or her name on the customer’s rebate redemption reminder card; when the customer submits the online rebate redemption form – and includes the counterperson’s name, as indicated – the counterperson will automatically be entered into one of the six weekly drawings for free mobile MP3/video players. In addition to the free drawings, counter professionals are eligible to win $500 cash rewards in weekly Champion “Secret Shopper” calls – all they need to do is remind the Secret Shopper that Champion is offering valuable rebates during the Spring Tune-Up promotion.
Champion Iridium spark plugs, available with a $2.50-per-plug consumer mail-in rebate during the promotional period, offer maximum performance regardless of engine or ignition type. Each plug has an extremely fine-wire iridium center electrode that is “laser-locked” to the center electrode, and a platinum V-trimmed ground electrode to ensure the longest life and greatest erosion resistance. Champion Double Platinum Power spark plugs ($2-per-plug mail-in consumer rebate) have platinum on both the center and ground electrodes for longer life and minimal wear. Champion Platinum Power spark plugs ($1.50-per-plug mail-in consumer rebate) use a platinum pad welded to a nickel alloy center electrode for long life.
For home do-it-yourselfers, Federal-Mogul’s all-in-one Champion Lawn Mower Tune-Up Kit ($5 consumer mail-in rebate) and Champion EZ Start spark plugs ($1-per-plug consumer mail-in rebate) help ensure superior mower performance throughout the year. Winner of the “Best in Show” packaging award during the 2008 Automotive Aftermarket Products Expo (AAPEX), the Champion Lawn Mower Tune-Up Kit includes a Champion EZ Start spark plug, air filter, fuel stabilizer and replacement oil packaged in a clear two-piece PVC container that also serves as an oil spout and used-oil receptacle.
For additional information and to receive point-of-sale materials, rebate reminder cards and other Champion Spring Tune-Up promotional items, contact your Champion spark plugs supplier or write to: Champion Tune-Up Promotion, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48033. The mail-in consumer rebate forms are available online at www.championspringtuneup.com.
