Fans Will Drive Unique #Indy500orBust Social Media Campaign – UnderhoodService

Fans Will Drive Unique #Indy500orBust Social Media Campaign

Fans will share their journeys to the Indianapolis 500 through the #Indy500orBust marketing campaign, which launches March 1 by the Indianapolis Motor Speedway.

Fans will share their journeys to the Indianapolis 500 through the #Indy500orBust marketing campaign, which launches March 1 by the Indianapolis Motor Speedway.

 

The unique campaign, which runs through May 31, encourages fans to upload pictures of their personal journeys to "The Greatest Spectacle in Racing" on popular social media platforms such as Instagram, Facebook, Twitter and Pinterest. Photos can depict either their actual trip to IMS every May or important parts of their life that attracted them to the great race.

 

Fans can use a special artwork kit, including instructions and art, to create a homemade #Indy500orBust cardboard sign to be featured in their uploaded photos. The sign is the focal point of the campaign and will appear on billboards, in print and also will be referenced throughout month of May in various activities at IMS.

 

Instagram users can upload photos and tag themselves on an interactive map with a special hashtag, #Indy500orBust. Fans who claim their photos will have the chance to win an Ultimate VIP Experience at the 2014 Indianapolis 500.

 

"The Indy 500 is an aspiration for fans and drivers," said Jarrod Krisiloff, IMS senior director of marketing. "The #Indy500orBust campaign empowers fans to be advocates of why the Indy 500 is such an epic event. Pictures are worth a thousand words, and we are excited about incorporating Instagram into the campaign because it allows our fans and drivers to show their journey to ‘The Greatest Spectacle in Racing’ in a fun and viral way."

 

Popular IZOD IndyCar Series driver and Indianapolis 500 veteran Josef Newgarden of Sarah Fisher Hartman Racing hosts a humorous "how to" video for the #Indy500or Bust campaign, available now at www.indy500orbust.com or the IMS YouTube channel.

 

The 97th Indianapolis 500 is scheduled for Sunday, May 26.

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

Other Posts

Non-Competes: A Non-Starter, Says FTC

The FTC’s rule is set to take effect in about four months, unless it is blocked by legal challenges.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.