Editor’s Notebook: Business ‘Building Blocks’ for the New Year – UnderhoodService

Editor’s Notebook: Business ‘Building Blocks’ for the New Year

With ads for New Year’s resolutions running rampant on the airwaves and in print, one doesn’t have to look very far for advice. One article’s catchy lead questioned, “Is it really possible for anyone to live happily to 100? The good news is that your body was designed to be 100 — you just have to get out of the way.”

I thought it was a clever hook, and really makes you think about “you” being the primary determiner of your own destiny. We all know that, but put in those words, it really hits home.

Since it’s never too late to make new choices, the article offered five tips to increase longevity. They were: Eat five small meals a day; Climb the stairs instead of using elevators; Laugh it up; Drink eight glasses of water every day; and, Unwind with meditation.

Applying longevity principles to your shop can also yield huge benefits. As you begin the new year, think about key business-building blocks you need to ensure your shop’s current and future profitability. Here’s a start:

Exceed customer expectations: Over-deliver on your customers’ expectations by accurately diagnosing their vehicles’ problem and fixing it right the first time.

Value your techs: Call attention to your technicians’ certifications in your shop’s waiting area. Get their input on equipment purchases, customer service programs, and shop goals and objectives.

Commit to training: Take advantage of both manufacturer clinics and web-based training. Tap into the new CCPN (Car Care Professionals Net-work, a segment of AAIA) Learning Center that offers a variety of online courses. For more information, go to www.aftermarket.org/learningcenter.

Focus on Professionalism: Tout how your shop is a cut above the rest. Get involved in industry activities and promote your shop’s specialty and, in the process, you’ll heighten your shop’s image in the community. Ensure Quality: Deliver quality service by using only high-quality parts that ensure lasting repairs, and cultivate pride among your technicians to do their best.

Gain Trust: Educate your customers on the repairs you’re performing and why they’re necessary to restore the integrity of key vehicle systems.

Every vehicle that leaves your shop is a testament to your value statement — one that’s rooted in quality repairs, repair efficiency, professionalism and exemplary customer service. In the new year, make sure every facet of your business is well-equipped to support that value statement. Because with each expertly fixed vehicle, you have another customer who will speak volumes of their satisfaction with a job well done. Shop “insurance” of the best kind, wouldn’t you say?

You May Also Like

Do You Want The Bad News Or Good?

There are many ways you can help play the long game, and TechForce has free resources to help inspire and promote the profession. 

Let’s start  with the bad news – get right into it, Band-Aid style.

There is likely to be a shortfall of more than 800,000 techs to serve the motoring public over the next five years.

Of course, that not really “news,” at least not of the breaking variety. We’ve been wrestling with numbers like these for decades – the information that fewer students are coming out of school trained to be or at least excited about being part of this industry has been on a lot of minds for a very long time.

Timeless Quotes Teach & Inspire

Here are six quotes that every future shop owner should live by.

EV Charging

Charging will get better as technology improves and drivers change their behaviors.

Keep On Rockin’ Into The New Year

Nominations are still open for Vehicle Care Rockstars!

Being Happy Gets In The Way of Being Successful

Bryce Kenny says his greatest satisfaction comes from helping others to find the courage to chase their dreams.

Other Posts

Quality Triumphs!

We interact with our cars differently and today’s parts quality matters more than ever.

Putting Yourself First For Safety

Shop safety policies and procedures are only as good as those following them. Make sure you’re watching out for you!

It Ain’t Bragging If You Can Back It Up

For the great work they do, shop owners like Harrison Keyes talk less about “me” and more about “us.”

Why Is NHTSA Involved With RTR?

A closer look into NHTSA’s involvement with RTR.