Goodyear Tire & Rubber Co.’s Dunlop brand division has launched a new website that features online tire purchasing.

The new site – located at www.dunloptires.com – also includes interactive promotions, a dealer locator, tips and technical facts. It was created by Buzzwerks, Hitchcock Fleming & Associates Inc.’s interactive marketing division.

Additionally, new “Adrenaline Drives” and “Destination Drives” sections on the website offer links to travel information and points of interest as well as road-trip tips and car and tire-maintenance advice.

“The brand is involved, energetic and dynamic, and the new website is representative of that,” said Andy Traicoff, director of the Dunlop brand.