Drive Up Car Counts and Employee Morale – UnderhoodService

Drive Up Car Counts and Employee Morale

After your employees have been with you for a probationary period of time, they should all be given their own business cards. This includes your technicians, shuttle drivers, lot attendants, etc. First of all, just like with your managers and services advisors, this shows that you view them as an important part of your company, too. This will create a greater sense of pride, and will increase the probability that these employees will actively promote your company.

By Bob Cooper

After your employees have been with you for a probationary period of time, they should all be given their own business cards. This includes your technicians, shuttle drivers, lot attendants, etc. First of all, just like with your managers and services advisors, this shows that you view them as an important part of your company, too. This will create a greater sense of pride, and will increase the probability that these employees will actively promote your company.

Beyond just giving them business cards, tell your technicians and all support staff that with any first-time customer they recommend to you, you will pay them a 3% commission on whatever that customer spends at your shop (or dealership service dept.) within the first 90 days of their initial visit. As with any business, if you would like your employees to promote your company, there are two things you will need to provide them with: An incentive, and the proper tools.

Your management staff and service advisors should not be eligible for this referral commission because it’s their job to bring in new customers. On the other hand, it’s not the job of your techs and support staff to do so. You’re going to invest money in advertising anyways, so why not give it to your employees rather than the media?

When I was still in the auto repair business, I used this tip to grow some really great shops. You should too.

For the last 20 years, Bob Cooper has been the president of Elite Worldwide, Inc. offering automotive professionals sales, marketing and employee management solutions. To learn more about how Elite can help you build your auto repair business, visit www.EliteWorldwideStore.com.  

You May Also Like

Winter ASE Registration Open

Three options offered for testing and recertification.

The winter registration period for the National Institute for Automotive Service Excellence (ASE) for testing and recertification is now open at ASE.com.

Those service professionals registering by the end of the winter testing period on March 31, 2023 will have 90 days to schedule an appointment to take their selected ASE tests. ASE offers three options for taking certification or recertification tests.

Federated 50/50 Challenge Awards Over a Hundred Prizes

Federated conducted the 50/50 Challenge to recognize and thank ASE-certified automotive service professionals.

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.

Other Posts

GB Remanufacturing Releases 2022 Year in Review

The GB Reman 2022 Year in Review is available for download.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs.

Survey Shows Greater Trust in Service Professionals

More than 70% reported increased levels of trust in repair shops and/or service technicians.

Rotary Announces New A/C Recharging Equipment Line

Through its partnership with TEXA, Rotary will launch three new models in the spring of 2023.