DENSO Products and Services Americas Inc. announced it has launched a new marketing campaign to raise awareness that wiper blades should be replaced on a regular basis to ensure they’re ready to perform when needed. In addition, these marketing pieces will demonstrate why DENSO First Time Fit Wiper Blades are the ideal choice for today’s drivers, the company says.

The multi-faceted program includes print advertisements, consumer brochures, as well as various promotional and incentive elements. This campaign is designed to communicate with various audiences, including retail customers, auto shop counterpersons, installers and warehouse distributors.

Drivers need to be aware that virtually everything around them can affect the wear and performance of wiper blades, according to DENSO. Those factors include sunlight, oil, car wax, sand, mud, dust, snow, acid rain and salt water. Depending on the area and climate, wiper blades should be replaced every six months to a year, or as soon as the driver notices a change in visibility.

“We live in a fast-paced world, and on the road, drivers are constantly making split-second decisions. That’s why visibility is so important,” said John Doran, senior manager, Product Management Group. “Our studies have shown that the average driver is not aware how quickly their wiper blades can wear out, even when there’s no rain. We want to make drivers aware that they need to check their wiper blades on a regular basis, and when they need replacing, DENSO First Time Fit Wiper Blades are the best choice.”

These wiper blades are available in three styles to provide coverage for the majority of the cars on the road today:
• Conventional – delivers the best mix of value and performance for drivers
• Designer – a unique low-profile blade design
• Beam – OE style blade and clip for a perfect fit plus an easy, effortless installation

For more information on DENSO, visit www.densoaftermarket.com.