DENSO Celebrates Milestone Product Anniversaries

DENSO Celebrates Milestone Product Anniversaries

Its first spark plug was manufactured nearly 60 years ago and, today, spark plugs are still a key element in DENSO's product line.

. is celebrating a few anniversaries in 2017-’18. Its first spark plug was manufactured nearly 60 years ago and, today, spark plugs are still a key element in DENSO’s product line. In addition, Iridium plug production has been going strong for 20 years and DENSO Robotics is celebrating its 50th anniversary.

Today, DENSO is producing spark plugs in five plants across the globe and has responded to changing engine and market requirements to continue to develop spark plugs that meet the evolving needs of OE and aftermarket customers. Total spark plug production in the 60-year time span will reach 6 billion pieces.

DENSO Iridium spark plugs, which are designed to meet increasing performance and longevity requirements worldwide, made their first appearance in 1997. Iridium plug production reached 1 billion pieces.

Back in 1967, Robotics was relatively primitive, but DENSO began developing state-of-the-art controllers, software and industrial robots that would change the face of automation. Today, DENSO is seen as an innovative leader in the field of robotics. More than 18,000 DENSO small industrial robots employed are being used in the company’s own manufacturing facilities and more than 77,000 additional DENSO robots are being used by other companies throughout the world.

“DENSO has a demonstrated its commitment to all of the markets it enters,” said Joe Mejaly, senior vice president of DENSO Products and Services Americas Inc. “These anniversaries are proof of not only our commitment but to the quality of the products we design and manufacture.

“Of course these milestones would not have been possible without the support of the companies and people who continue to use our products. We thank them for their ongoing support and pledge to continue to provide high quality products for them into the future,” said Mejaly.

You May Also Like

Mitchell 1 Adds Google Campaigns to its SocialCRM

Shops can share positive reviews and testimonials directly to a Google business profile or Facebook page.

Mitchell 1 is making it easier than ever for auto repair shops to effectively manage and promote their businesses on Google and other social media platforms with the launch of the Google Campaigns from SureCritic, a new and exclusive feature within SocialCRM’s premium LocalSearch services.

 “The service is designed to give independent shops more control of their online presence and overall brand visibility on Google so they can cost effectively compete with the major corporate chains and attract new customers,” said Marcus Mackell, director of SocialCRM services for Mitchell 1. “A key benefit is that it simplifies the process of creating, sharing and promoting online content. With Google Campaigns, shops can do so with a click of a button through a single source rather than having to log into multiple sites, manage multiple profiles and rely on creative folks to develop content.”

ASE, Goodguys Partner to Promote Education, Careers

They are joining forces to showcase the wide array of career paths in the world of hot rodding and automotive service.

SMP Introduces 276 New Part Numbers

Included in the release is new coverage for 77 product categories.

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.

Continental Offers 12 New Blower Motor SKUs 

Applications deliver late-model coverage for 20 popular import and domestic vehicles.

Other Posts

Spark Plug Fouling

Understanding why spark plugs get dirty.

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Master Class Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.