Dana Announces 'A Better Way' Campaign At AAPEX

Dana Announces ‘A Better Way’ Campaign At AAPEX

Dana also introduced and provided demonstrations of its new e-catalog/e-commerce platform, DanaAftermarket.com.

Recently, at AAPEX, Dana introduced a new campaign designed to provide a better customer experience for customers using the Victor Reinz and Spicer brands in the aftermarket. Dana’s corporate motto, “People Finding A Better Way,” is reflected in this campaign, which highlights better materials, better design, better products, better performance, better electronic cataloging and a better customer ordering portal – all of which contribute to the ease of doing business with Dana and a better overall customer experience.

Dana introduced and provided demonstrations of its new e-catalog/e-commerce platform, DanaAftermarket.com. The new platform streamlines the buying process, including identifying the part needed and finding local distributors. It also has capabilities for direct customers to place and track orders for the company’s automotive and commercial-vehicle parts portfolio.

The platform now includes Victor Reinz, Spicer and SVL brands.

“Dana’s corporate motto, ‘People Finding A Better Way,’ is the very core of Dana’s culture. The new e-commerce platform is a significant advancement in our commitment to digital transformation and finding the best way to address the aftermarket community’s needs,” said Peter Cirulis, vice president of customer experience, strategy, and product planning for the Dana Aftermarket Group. “Whether you are a professional service technician, automotive enthusiast, seasoned parts distributor, or a new-generation user, the search functionality of our new platform provides a convenient tool to identify quality replacement parts from Dana and our family of brands.”

Highlights of the platform include:

  • User-friendly and time-saving search function that identifies the desired component by part number, product type, product line, keyword and competitive interchange, as well as year, make, and model of vehicle;
  • High-resolution photographs with zoom function to help visually identify the correct part;
  • Comprehensive technical details and specifications; and
  • Secure portal for customers that delivers expanded functionality.

The AAPEX show marks the one-year anniversary since Dana, the original supplier of Victor Reinz gaskets, once again became the exclusive distributor of the Victor Reinz product portfolio in North America – backed by Dana’s global leadership in OE and aftermarket engine sealing technology. North American product line coverage now exceeds 95 percent of sales, heading toward 99 percent of sales by the end of 2018.

“Having the Victor Reinz brand back home with Dana is significant, and the North American aftermarket is responding very positively,” said Dan Griffin, senior director of global aftermarket at Dana. Dana has been recognized with multiple industry and customer awards, which is a true testament to the emphasis we place on customer centricity. For example, Dana products are factory-installed on six of Ward’s 10 Best Engines for 2017.”

You May Also Like

MEMA Issues Statement on Tax Relief for Working Families Act

This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for the association.

MEMA, The Vehicle Suppliers Association issued a statement regarding the House overwhelmingly passed on January 31, the bipartisan, “Tax Relief for American Families and Workers Act.” This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for MEMA, The Vehicle Suppliers Association, said.

Federated Introduces February Free Fuel Fridays

Federated will announce the four winners on its Federated Auto Parts and Federated Car Care Facebook pages, each of whom will receive a $50 gift card.

PRT Launches 22 New Products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in North American Market and represents more than 12 Million vehicles in new coverage.

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

Other Posts

Mitchell 1 Names ‘Thank You Thursdays!’ Sweepstakes Winners

Six auto service professionals in the industry each won a $100 gift card.

The Pronto Network Congratulates 2023 ASE Master Techs

Ian Sharp and Colin Gallagher received a $1,000 cash prize and a swag box filled with prizes from sponsors.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.

Take 5 Oil Change Celebrates 1,000th Location Grand Opening

The newest service center is operated by franchisee Purple Square Group and located in Fort Pierce, Florida.