Creative New Monroe Marketing Campaign Reminds Consumers To Replace Worn Shocks And Struts – UnderhoodService

Creative New Monroe Marketing Campaign Reminds Consumers To Replace Worn Shocks And Struts

Featuring the message "Everything Gets Old. Even Your Shocks," the campaign draws parallels between worn shocks and struts and a broad range of consumer items that eventually show clear signs of age, including bananas, shoes, socks, tires and toothbrushes.

Tenneco, the manufacturer of Monroe shock absorbers and struts, has launched a creative new integrated marketing campaign that reminds millions of vehicle owners that ride control components – like other, more visible consumer products – eventually wear out and need to be replaced.

Featuring the message “Everything Gets Old. Even Your Shocks,” the campaign draws parallels between worn shocks and struts and a broad range of consumer items that eventually show clear signs of age, including bananas, shoes, socks, tires and toothbrushes.

“Ride control components aren’t as visible as many other consumer products, but they play a crucial role in delivering safe steering, stopping and stability,” said Monroe Brand Manager Carri Irby. ”The ‘Everything Gets Old’ message reminds vehicle owners that worn shocks and struts can compromise the safety of their vehicles and should be replaced at 50,000 miles or 80,000 kilometers.” (Note: Actual mileage may vary depending upon driver ability, vehicle type and type of driving and road conditions.)

The campaign includes thousands of print, online and network radio ad placements and more than 200 strategically selected roadside billboards across the U.S. and Canada. The “Everything Gets Old” message also will appear in high-visibility behind-the-plate and baseline banners in several leading Major League Baseball stadiums. Digital placements include engagement-driven Web banners, “in-app” music/radio ads and a variety of elements designed specifically for users of mobile electronic devices.

Tenneco is coordinating its radio presence with the launch of billboards in several major markets. In addition, popular radio personalities will make special appearances in conjunction with local Monroe “Ride & Drive” ride control training events to reinforce the importance of inspecting and replacing worn shocks and struts.

“This fully integrated campaign will help maximize engagement with the Monroe brand when consumers are most likely to think about their vehicles and important automotive services,” Irby said. “We have combined carefully targeted print, billboard and radio ads with experiential digital advertising that is tied to users’ on-the-fly inputs on their mobile phones, tablets and other devices. With this important new campaign, the Monroe brand is once again leading the ride control category in terms of consumer engagement and brand preference.”

For more information regarding Monroe shocks and struts, contact your Monroe supplier; like us on Facebook at https://www.facebook.com/MonroeShocks; download the new Monroe App for your iPhone, BlackBerry or Android SmartPhone; write to: Monroe Marketing, 2013 Ad Campaign, 1 International Dr., Monroe, MI 48161; or simply visit www.Monroe.com

You May Also Like

HVAC Sensors: More Than Just Temperature

When a driver sets a temperature in the control head of an HVAC system, what does it mean to the vehicle? Seventy-two degrees could mean many different settings depending on the outside temperature, humidity and even the position of the sun.

When a driver sets a temperature in the control head of an HVAC system, what does it mean to the vehicle? Seventy-two degrees could mean many different settings depending on the outside temperature, humidity and even the position of the sun.

When a passenger decides that 70 degrees is a better temperature for their zone, things get even more complicated. Automatic Temperature Control (ATC) systems require a complex array of internal and external sensors that include ambient air temperature sensors, interior temperature sensors, outlet duct and evaporator temperature sensors, pressure sensors, humidity sensors, blend door position sensors and sunload sensors.

Nearly 5,000 To Participate In Auto Value, Bumper To Bumper ‘Festive Walk’ To AAPEX 2018

On Thursday, Nov. 1, nearly 5,000 Auto Value and Bumper to Bumper automotive professionals wearing matching yellow shirts will begin their “festive walk” from the Mirage hotel to AAPEX 2018 at the Sands Expo, temporarily shutting down the busy Las Vegas Boulevard along the way.

Drive Belt Checklist: What Are You Missing?

You might have only one chance to sell a customer a new serpentine belt. With belts lasting roughly 90,000 miles, proper inspection at the time of failure is critical not only for selling the belt, but also for ensuring add-on sales and better customer satisfaction.

VIDEO: Using Airflow To Sell Cabin Air Filters

Andrew Markel introduces an inexpensive tool that can assist in selling cabin air filter replacements. Sponsored by Auto Value and Bumper to Bumper.

airflow-selling-cabin-air-filter-video-featured
Air Conditioning Odor Causes

Air conditioning odors typically result from the uncontrolled growth of bacteria and other microorganisms in the evaporator. Research by independent laboratories has found fungi such as Aspergillus, Cladesporium, Penicillium and others growing on cooling coils and other A/C system areas.

ac air conditioning smells featured

Other Posts

Climate Control Modules

HVAC control modules may fail when the contacts and switches become inoperable. Sponsored by The Group Training Academy.

Dorman Launches 300+ New Products In November

Among the new products is an OE FIX climate control module designed to fit 1.7M Chevrolet Express & GMC Savana vehicles.

Curing Springtime Air Conditioning Smells

Air conditioning scents can come from a host of things.

VIDEO: R1234yf A/C Update

Andrew Markel answers questions about the new refrigerant, R1234yf. Sponsored by MAHLE.