Continental Introduces New Elite Rewards Program Member Club For Technicians – UnderhoodService

Continental Introduces New Elite Rewards Program Member Club For Technicians

In addition to the rewards-for-points aspect, members also get first crack at new products, enjoy quarterly program enhancements, special promotions and have access to an even larger pool of gift card reward choices. In the coming months, exclusive training will be made available.

Continental-Up-LogoContinental has announced the Elite RPM (Rewards Program Member) Club, reintroducing the company’s professional repair technician rewards program with improved features. The company has taken the same basic premise as before – the club offers rewards for redemption of proofs-of-purchase for Continental Elite products – and increased its benefits.

“This time around, we’re using the club to engage professional repair technicians who use our product,” said Tom Lee, North America marketing manager of Continental’s automotive aftermarket business. “Through our new social media channels, and even in the structure of the club itself, it will be easy for our members to be in direct contact with us. We really hope our members will use the new club to get in touch with us and be a part of the Continental community.”

Lee says this dialog with the membership who use Elite-branded products is important to the company. “We value their opinions; they’re the core of our business. They also are our link to the consumer. We want to know what’s on their minds.”

The company says Elite RPM is unique to the industry. In addition to the rewards-for-points aspect, members also get first crack at new products, enjoy quarterly program enhancements, special promotions and have access to an even larger pool of gift card reward choices. In the coming months, exclusive training will be made available. Members also will be periodically surveyed to offer their thoughts on industry trends.

In keeping with the directive to offer “more and better” to members, the new club comes with a cloud-based app that allows virtually all club functions to be accessed via smartphone. Members can use it to track their points, redeem points and choose rewards and interact with the club.

Elite RPM also will benefit warehouse distributors, as the program is a value-add they can use to promote the brand to professional repair technicians.

For complete details on the new club, including exciting promotions and current reward items, visit the website at continental-eliterpmclub.com.

You May Also Like

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

The Auto Care Association launched a new Right to Repair video campaign, featuring independent repair shop owners from across the United States share their stories and shed light on the increased challenges independent repair shops are facing with accessing repair data to service their customers’ vehicles. 

The video campaign emphasizes the need for the Right to Equitable and Professional Auto Industry Repair Act (“REPAIR” Act), which ensures vehicle owners and repair shops have access to tools and data needed to keep cars and trucks on the road safer, longer.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Other Posts

Understanding the OAD Pulley

Discover the ins and outs of OAD pulleys, their role in belt drive systems, and learn the tricks of diagnosis and replacement. This video is sponsored by Continental.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Litens Adds Distribution Footprint via Acquisition

With the acquisition, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease.