Combine Your Message with ‘Be Car Care Aware’ – UnderhoodService

Combine Your Message with ‘Be Car Care Aware’

In the world of service and repair, it's easy to become too familiar with your shop and the services you offer. It’s tempting to think, "We've been in this location for 20 years; everyone knows where we are and what we do." As a result, shops sometimes fail to communicate need-to-know information to their current and potential customer base.

In the world of service and repair, it’s easy to become too familiar with your shop and the services you offer. It’s tempting to think, "We’ve been in this location for 20 years; everyone knows where we are and what we do." As a result, shops sometimes fail to communicate need-to-know information to their current and potential customer base.

Patrons must be exposed to information multiple times before they process it, but it’s often difficult to decide the best way to promote new or existing products, services, locations or hours of operation. Of course, the answer does not lie with one outlet, but with several. Some are easy and inexpensive, such as in-store displays, window and marquee signage, leave-behind flyers, direct mail to customers or simply sharing the information at the counter. More expensive, yet effective ways to tout the message include paid advertising, seminars, cross marketing, reminder services and websites.

No matter the outlet, the "Be Car Care Aware" consumer education campaign offers information to help shop owners speak to motorists. For starters, the "Be Car Care Aware" slogan and logo are available for your use on the Web. Used in conjunction with shop promotions, they serve as reminders to consumers that scheduled maintenance and attention to needed repairs increase the safety and dependability of their vehicle, as well as the return on their investment.

When promoting your business, don’t miss the opportunity to use this nationwide campaign to encourage your customers to "Be Car Care Aware." From the slogan and logo to the popular Service Interval Schedule and on-hold messages, you can find help by clicking on the INDUSTRY section of www.carcare.org or by calling the Car Care Council at (240) 333-1088.

You May Also Like

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

The Auto Care Association launched a new Right to Repair video campaign, featuring independent repair shop owners from across the United States share their stories and shed light on the increased challenges independent repair shops are facing with accessing repair data to service their customers’ vehicles. 

The video campaign emphasizes the need for the Right to Equitable and Professional Auto Industry Repair Act (“REPAIR” Act), which ensures vehicle owners and repair shops have access to tools and data needed to keep cars and trucks on the road safer, longer.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Other Posts

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Litens Adds Distribution Footprint via Acquisition

With the acquisition, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease.

Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.