Chip Foose Teams Up with WD-40 Brand on Educational Marketing Campaign – UnderhoodService

Chip Foose Teams Up with WD-40 Brand on Educational Marketing Campaign

WD-40 brand is partnering with legendary hot rod designer and TV star Chip Foose on an integrated marketing campaign designed to educate automotive professionals and enthusiasts about the many ways WD-40 Multi-Use Product can help them get the job done.

WD-40 brand is partnering with legendary hot rod designer and TV star Chip Foose on an integrated marketing campaign designed to educate automotive professionals and enthusiasts about the many ways WD-40 Multi-Use Product can help them get the job done.

Foose, star of TLC’s “Overhaulin’” and Discovery Channel’s “Ultimate Car Build-Off,” and the youngest person to be inducted into the Hot Rod Hall of Fame, will be featured in print advertising, online banner ads and “Chip’s Tips,” a series of how-to online videos that show WD-40 Multi-Use Product being used to help build, restore and maintain vehicles.  He will also provide content for the WD-40 Fan Club and appear in a high-octane media campaign with Spike TV’s “PowerBlock” to promote the brand in its “Getting The Job Done” campaign.

“WD-40 is the first tool I ever bought, and my dad always had a can in the garage,” said Foose.  “I, along with the other craftsmen in the shop, continue to use it on a daily basis to loosen stuck parts, degrease engine blocks and remove rust from tools, so we’re going to have some fun showcasing the things we already do.”
 
“Chip not only uses WD-40 Multi-Use Product, he’s passionate about it, so this was a match made in car guy heaven,“ said Tim Lesmeister, vice president of marketing at WD-40 Company.  “We have some exciting things planned for the next few years that will leverage his credibility and expertise with our core automotive end-users and get gearheads’ engines going a bit.”

Foose is currently creating artwork that will feature his signature design style on special 8- and 12-ounce WD-40 Smart Straw cans and in-store displays which will be available in late 2011.

For more information about Chip Foose, visit www.ChipFoose.com.

You May Also Like

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

The latest technical materials from Bendix Commercial Vehicle Systems LLC (Bendix) are designed to help technicians properly set up, inspect and diagnose several components integrated with advanced driver assistance technologies, including trailer antilock brakes, steering systems and forward-looking cameras.

“The safety systems on today’s commercial vehicles are more road-proven and effective in supporting safe drivers than ever,” said Nicole Oreskovic, Bendix vice president, sales and marketing. “They’re also more complex and interconnected, which means we need to thoroughly support the skilled people who keep them in top operating condition."

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Other Posts

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.