Chevron has signed on to have Lauren Fix, “The Car Coach,” as the new brand champion of Techron bottled fuel additives. She will be featured as part of its upcoming brand marketing campaign. The campaign focuses on the benefits that Techron Complete Fuel System Cleaner and Techron Fuel Injector Cleaner can bring to all kinds of gasoline engines, helping to restore lost power and performance, maximize fuel economy and minimize emissions.
Known as The Car Coach, Fix is a nationally recognized automotive expert. As the national automotive correspondent for Newsmax TV, Fix brings car care insights to more than 35 million U.S. cable/satellite homes each month. In addition to the three books she has written focusing on car care and getting maximum performance out of cars, she also is the regular “The Car Coach” columnist for Parade and News Max and appears weekly on USA Radio’s Day Break USA.
“The Techron relationship is a natural fit. Much of my career has been focused on educating viewers on the advantages technology can bring to optimize the experience of whatever vehicle you are using,” said Fix. “It makes sense to be promoting the use of Techron in a wide range of vehicles, because there are so many ways Techron can help engines perform better.”
With more than 30 years of research testing and development by some of the world’s top scientists and engineers, the benefits of Techron bottled fuel additives has been well-documented. However, what may not be as well-known is that Techron also can enhance the performance of various gasoline engines beyond automobiles, pickups and SUVs including: motorcycles, ATVs and off-road equipment, lawn care equipment, motorhomes, marine and personal water crafts.
Fix has an impressive list of accreditations and qualifications, including membership with the Society of Automotive Engineers and the Society of Automotive Analysts, as well as being an ASE-certified technician. Some of her recent awards include: the 2015 WIN Award, 2013 SEMA Business Network “Mentor of The Year”; SEMA Business Network 2012 Woman of the Year; and various Car Care Council “Automotive Communications Awards” in 2012, 2013, 2014 and 2015. In addition, Fix was inducted into the National Women and Transportation Hall of Fame in 2009.
“We wanted to bring in a third-party automotive expert who can speak knowledgeably to consumers about engine technologies, the advantages of Techron’s proprietary fuel additive technology, and someone who is aligned with the uncompromising nature of our brand,” said Dave Schletewitz, consumer automotive brand manager North America with Chevron Products Co., a division of Chevron U.S.A. Inc. “Lauren Fix is a perfect fit for Techron, as she is one of the most knowledgeable automotive experts in the industry, and can explain complex issues in an easy, approachable manner. We want to help educate consumers about the benefits that Techron can bring to not only cars, but to a variety of other gasoline engines.”
Fix will be featured across the Techron campaign and on a variety of online media properties, as well as at tradeshows and special events. In addition, Fix will be featured in online videos that will be posted on TechronWorks.com.
