Champion Debuts National Marketing Campaign To Introduce Full Line Of Light Maintenance Products

Champion Debuts National Marketing Campaign To Introduce Full Line Of Light Maintenance Products

The new "There's a Champion in Here" campaign aims to ignite the winning spirit and celebrate the Champion in everyone.

For more than 110 years, the Champion brand from Federal-Mogul Motorparts has been one of the automotive aftermarket industry’s most recognized brands. Beginning today, Champion aims to re-ignite its spirit and heritage by launching the new “There’s a Champion in Here” campaign to reconnect consumers with the brand and to roll out a new product line of filters, batteries, wipers and lighting, in addition to its iconic spark plugs. All products come with Champion’s new, award-winning packaging, the recipient of the prestigious ANDY, ADDY and LIA Awards.

“Champion is a brand for everyone, and the ‘There’s a Champion in Here’ campaign is designed to ignite the will to win and celebrate the Champion in all of us,” said Michael Proud, vice president, marketing, Americas, Federal-Mogul Motorparts. “The campaign will feature an all-new commercial which highlights those winning moments of excitement people have when enjoying their cars and machines. And now with the introduction of our new product offering, people have an opportunity to install more Champion parts to maintain them as the spring season begins.”

The campaign, which begins today and continues through July, will consist of television, online radio, digital, social media, out-of-home units such as wallscapes and bus wraps, as well as cinema prior to the screening of Avengers 3: Infinity War in more than 200 theaters across 3,000 screens.

“Champion is rolling out a complete portfolio of light maintenance products, solidifying its place as a full-service source of high-quality product for many different applications such as cars, boats, mowers, motorcycles, go-karts, golf carts, chain saws, lawn mowers, you name it,” added Proud. “The April launch is well-timed to cover all of consumers’ Spring maintenance needs and will beg the question, ‘Why just service your machine this Spring, when you can Champion it?’”

To learn more about Champion, visit

You May Also Like

PRT Presented Various Product Lines at AAPEX 2023

Some of the launches apply to new vehicles, including light trucks.

Performance Ride Technology (PRT) exhibited various product lines and new applications in booth A5072 at AAPEX.

Some of the launches apply to new vehicles, and one highlight is the new PRT complete strut assembly for the 2023 Toyota Tacoma, which also can be seen in the AAPEX New Product Showcase.

PRT Launches 32 New Products on Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, and come to expand the PRT brand portfolio in the North American aftermarket.

PRT Releases 15 New Products on Complete Strut Assemblies

The new items represent more than 5 Million vehicles in coverage.

Pentosin Technical Fluids Celebrates 40 Years

CRP Automotive’s brand of high-tech fluids has been sold in North America since 1983.

Schaeffler Features Future Repair Solutions at AAPEX

Technologies on display feature repair solutions for today and tomorrow’s automotive aftermarket needs.

Other Posts

Litens Announces 28 New SKUs

New releases expands coverage and enhances efficiency for automotive technicians.

MotoRad Celebrates 65 Years at AAPEX 2023

AAPEX 2023 takes place in Las Vegas, Nevada on October 31- November 2.

ASE Fall Testing Registration Open

Those registering by Dec. 31 will have 90 days to schedule an appointment to take their selected ASE tests.

Litens Brings Awareness to Proper Belt Drive System Maintenance

Campaign explains system significance and what neglecting maintenance means.