CARQUEST Auto Parts and Lowe’s Motor Speedway Extend Partnership Through 2010 – UnderhoodService

CARQUEST Auto Parts and Lowe’s Motor Speedway Extend Partnership Through 2010

CARQUEST Auto Parts and Lowe's Motor Speedway have extended their sponsorship agreement for the CARQUEST Auto Parts 300 NASCAR Busch Series event through 2010. CARQUEST will also remain "The Official Auto Parts Store of Lowe's Motor Speedway."

CARQUEST Auto Parts and Lowe’s Motor Speedway have extended their sponsorship agreement for the CARQUEST Auto Parts 300 NASCAR Busch Series event through 2010. CARQUEST will also remain "The Official Auto Parts Store of Lowe’s Motor Speedway."

"CARQUEST stores in the United States, Canada and Mexico are proud to continue our partnership with Lowe’s Motor Speedway through 2010," said CARQUEST Senior Vice President of Marketing Ray Birden. "Bruton Smith and ‘Humpy’ Wheeler have built Lowe’s Motor Speedway into one of the premier racing facilities in the world and it is exciting for CARQUEST to sponsor this race for our customers and NASCAR fans across North America."

CARQUEST and Lowe’s Motor Speedway have enjoyed a long history that began with the inaugural running of the CARQUEST Auto Parts 300 NASCAR Busch Series race on May 24, 1997. The 10-year run of this event makes it one of the longest continuously sponsored races on the NASCAR Busch Series schedule.

"Continuity in race sponsorship is extremely important because it builds brand awareness among the fans," said H.A. "Humpy" Wheeler, president and general manager of Lowe’s Motor Speedway. "Because of CARQUEST’s continued support, the CARQUEST Auto Parts 300 is one of the most recognized events on the NASCAR Busch Series schedule."

You May Also Like

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

The Automotive Aftermarket Charitable Foundation (AACF), a 501c3 supporting people in the automotive aftermarket industry and their families during the hardest moments of their lives, said it is "thrilled to recognize 2024 as the year the organization celebrates its 65th anniversary, a testament to decades of heartfelt assistance to families within the automotive aftermarket sector." Originally established in 1959 as AFFTA, AACF owes its inception to the visionary spirit of Don Schlenger, a beloved figure in the automotive aftermarket industry.

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Other Posts

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.