The Car Care Council through the "Be Car Care Aware" consumer education campaign has been extremely successful in feeding the media’s appetite for fuel savings information, recently generating 760 newspaper articles with a single press release.
"We know from experience that stories we distribute for our clients generate 100 to 400 placements with 400 rarely being reached. However, the Car Care Council release brought in 760 placements with a full 66 percent of them being from the top 50 markets," said Dorothy York, president of North American Precis Syndicate (NAPS).
The media coverage totals of the press release "Going Farther with Some Fuel Savings Tips" places it in the top one-quarter of one percent of all releases distributed to the media through NAPS, including releases from most Fortune 500 companies, over 100 associations, all top 12 public relations firms and more than 1,600 accounts in all.
"Central to the Car Care Council’s ongoing media relations activities is a steady stream of press releases with timely and useful information about vehicle care and maintenance," said Rich White, executive director of the Car Care Council. "On behalf of the aftermarket industry, the council is reaching millions of consumers every month as a result of press releases distributed to the media."
The Car Care Council is the source of information for the "Be Car Care Aware" campaign, educating consumers about the benefits of regular vehicle care, maintenance and repair. For more information about Fall Car Care Month, visit the Car Care Council website at www.carcare.org.
