Building on the success of National Car Care Month in April, and in response to the industry’s interest in a seasonal option, the Car Care Council has designated October as Fall Car Care Month to focus motorists’ attention on the importance of preparing their vehicles for the upcoming winter months.
"Fall is an ideal time for a vehicle reality check up. Summer vacations are over, students are back in school and winter is just around the corner," said Rich White, Car Care Council executive director. "Promoting maintenance to consumers in October can mean increased sales and service for repair shops and parts stores.”
New Fall Car Care Month promotional posters and banners have been added to the “Be Car Care Aware” point-of-sale kits. The kit features signage, consumer education materials and the industry’s comprehensive Service Interval Schedule. The Schedule helps consumers track regular vehicle servicing by taking the guesswork out of what vehicle systems need to be routinely inspected and when service or repair should be performed.
As a bonus, shops and stores that purchase the kits will be included in the “Find a Shop” and “Find a Store” locators on the www.carcare.org website which receives more than 100,000 hits per month. The kit also includes National Car Care Month materials that can be used in April 2006.
The Car Care Council is the source of information for the “Be Car Care Aware” campaign, educating consumers about the benefits of regular vehicle care, maintenance and repair. For more information about Fall Car Care Month, visit the Car Care Council website at www.carcare.org.
