A retail-oriented Prestone Packaged Hose program has been introduced by CADNA Automotive to the automotive aftermarket. As the exclusive licensee of Prestone branded belts and hoses, CADNA offers the full assortment of fuel, fuel injection, heater and vacuum system hoses manufactured and tested according to rigorous OEM standards and efficiently packaged for retail display.
“With attractive packaging and effective DIY messaging, our Prestone hose program is designed to grab and educate consumers at the point-of-purchase,” said Dan Clevenger, president, CADNA Automotive. ”In addition, cross-merchandising opportunities in sales promotion and advertising are available with other popular Prestone branded belts, antifreeze, and fuel additives.”
To complement the Prestone Packaged Hose program, CADNA offers Prestone stainless steel automotive grade hose clamps packaged for retail in an attractive blister card to provide a complete display for like-branded Prestone hoses and clamps. “We are the only provider of a complete hose and clamp program under a single nationally recognized brand,” said Clevenger.