From Tire Review

 

Bridgestone Americas has unveiled six new TV spots as part of its Bridgestone brand "Time to Perform" campaign.

 

Premiering this month, the new spots focus "on demonstrating the company’s passion for performance by giving consumers a behind-the-scenes look at how far the company goes to test and perfect its world-class tires."

 

The new spots feature the “Bridgestone engineers,” characters who were introduced early in the initial campaign and “who have been popular with consumers,” according to the tiremaker. Some spots will focus on “the fuel savings that can be achieved with Ecopia tires, and the all-around performance benefits of Bridgestone’s Dueler tires,” Bridgestone said, and some will continue the “performance ball” premise, this time one supporting Bridgestone Golf, and a new Potenza Performance Ball spot for the 2013 NFL season.