Bosch Marks 100 Years in U.S. – UnderhoodService

Bosch Marks 100 Years in U.S.

With its high-voltage magneto ignition system for cars, Bosch entered the U.S. market in 1906 and helped pave the way for reliable motorization, according to David Coolidge, president of Bosch's North American Aftermarket Division.

Robert Bosch Corp. is celebrating its first 100 years in the U.S.

With its high-voltage magneto ignition system for cars, Bosch entered the U.S. market in 1906 and helped pave the way for reliable motorization, according to David Coolidge, president of Bosch’s North American Aftermarket Division.

"The Bosch legacy of leading the automotive industry to new levels of technical innovation and driver satisfaction continues today as we develop and deliver premium technology products that enhance vehicle performance, safety, and provide driver comfort and convenience,” said Coolidge. “At the same time, we are committed to supporting the automotive aftermarket with expanded premium product offerings, developing new market segments, and providing best-in-class value-added service and support systems."

Speaking this past November at a press conference at AAPEX 2005 in Las Vegas, Coolidge said that "Bosch earned its reputation for delivering innovative solutions to technical challenges by bringing real benefits to the end-consumer." Some of these innovative solutions include: the world’s first commercially viable high voltage spark plug, antilock braking systems (ABS), electronic stability control (ESC), adaptive cruise control (ACC), gasoline and diesel direct injection systems, and hybrid vehicle management. The driving force behind Bosch technical innovations has always been to advance the quality of the driving experience by ensuring safety, enhanced comfort and convenience, improved vehicle fuel economy and lower emissions. "Bosch technical innovation is a positive force for the aftermarket and its consumers," added Coolidge.

Forbes magazine recently recognized that spirit of innovation and featured the leading auto part manufacturer in its Nov. 28, 2005 issue. The article – “Parts For The Sensitive Car” – focused on the spirit of innovation that remains the chief motivator for Bosch even in today’s fiercely competitive, sales-oriented global business environment. The industry average for R&D spending is 4.7 percent, while Bosch’s automotive technology division spent twice that much at 9 percent. In 2004, the company reinvested 96 percent of its profits back into itself.

For more information on the Bosch Group in North America, visit: www.boschus.com.

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