Michelin’s BFGoodrich Tires brand has unveiled a new website specifically designed to cover its racing activities, in which the brand has been involved for more than four decades.
The site, www.bfgoodrichracing.com, contains original news, event calendars, racing results, video, photos and social media feeds that enable visitors to track the latest developments with BFG racing.
BFG competes in a variety of racing, including sports car, off-road short course, desert, rally and extreme rock crawling, all of which are featured on the new site. In addition, the website links to other online sources of racing information, such as those featuring its Team BFGoodrich ambassadors, who regularly compete in various racing disciplines.
“The BFGoodrich brand has legions of passionate fans,” said Chris Baker, Motorsports director for BFGoodrich Tires and Michelin North America. “Whether their interest lies in asphalt or off-road, they can get direct and specific information about BFG racing and the tires that help us cross the finish line first.”