BendPak-Ranger Introduces New Spanish Language Website – UnderhoodService

BendPak-Ranger Introduces New Spanish Language Website

In an effort to better serve their growing Latin customer base, automotive equipment manufacturer BendPak-Ranger recently launched a Spanish language version of their popular English website.

In an effort to better serve their growing Latin customer base, automotive equipment manufacturer BendPak-Ranger recently launched a Spanish language version of their popular English website.
 
BendPak’s Spanish website, www.bendpak.com.mx, is a direct adaptation of their English version and the culmination of over eight months of dedicated effort. To translate the site into Spanish and keep it updated, rather than outsourcing, BendPak hired a dedicated Spanish language marketing staff to oversee content creation and adaptation.
 
“Whether a prospective customer is building a new shop or updating their current workplace with new equipment, we know that the Internet is often the first resource he or she will turn to for guidance,” said Jeff Kritzer, senior vice president of sales and marketing. “Our goal with the new Spanish website is to provide efficient, native language guidance and easy-to-find information for the most common needs of our Spanish-speaking site visitors.”
 
The expanding Latin market is an important segment for BendPak/Ranger. The Spanish website launch further demonstrates their enduring commitment to the Hispanic community. This new Spanish website includes everything from catalogs and videos, to installation and maintenance manuals allowing Latin customers to find the information they need quicker and easier.
 
“As one of the fastest growing garage equipment providers in the world, we felt a responsibility to provide our Spanish-speaking consumers with the leading resource tool on the Internet, in their own language,” said David Ramirez, director of international sales for BendPak. “The launch of our new website is yet another step we’ve taken to accomplish this mission.”
 
For more information contact BendPak Inc. at 805-933-9970 or visit their website www.bendpak.com. En Español, www.bendpak.com.mx.

 
 

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

Other Posts

Non-Competes: A Non-Starter, Says FTC

The FTC’s rule is set to take effect in about four months, unless it is blocked by legal challenges.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.