BendPak Promises No Price Increases Through Mid-2012 – UnderhoodService

BendPak Promises No Price Increases Through Mid-2012

BendPak-Ranger announced that, a time when industry-wide inflation is hovering around 10%, the company will not raise its prices through mid-2012.

BendPak credits manufacturing efficiencies with easing the rise in raw materials and manufacturing costs. The company’s capabilities and manufacturing processes at its new 480,000-square-foot facility allow for leaner and more efficient manufacturing, the ability to forge improved cost-saving relationships with suppliers, and increased control over how global business in conducted, the company added.

“We made a promise early this year that we would not let global inflation woes force us to raise prices. We feel for our customers who are having a tough time in this economy. It’s our way of giving back and thanking them for their years of loyalty,” said Jeff Kritzer, BendPak senior vice president of sales and marketing. “Our plan is to continue growing in a way that is smart and cost-effective, which should enable us to supply the world market with unrivaled equipment at a consistent, reliable price."

“While most industry brands continue to raise prices due to lower margins and declining market share, we need to support our dealers and customers across the globe through these tough economic times. We’ve been fortunate with market share and growth both still thriving here,” said company president Don Henthorn. “We’ve held prices where they are since third quarter 2010 and will continue to hold prices firm for at least six more months. This should help our dealers grow their business and ease the financial crunch that many end-users are strapped with right now. We feel their pain and are taking a stand to give back to our customers, many of whom have supported us for over three decades.”

BendPak-Ranger manufactures car lifts, parking lifts, pipe benders and air compressors. The Ranger brand includes tire changers, wheel balancers, motorcycle lift products and a wide variety of garage

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