To reward the loyal automotive service centers that recommend and install Bendix by Honeywell products, the company is giving back with its Ultimate Rewards 2011 technician incentive program.
Launching on June 1, 2011 and running through Dec. 31, 2011, the promotion enables technicians to earn points for qualifying Bendix products. They can use their points anytime during the program period to receive a wide array of electronics, gift cards, household appliances, popular Bendix items, sporting equipment and more.
“Repair technicians and service centers recognize the quality of our products and recommend them to their customers, which has helped make Bendix an industry leader,” said Jim Kelley, director of sales, North America for Friction Materials. “The Ultimate Rewards program allows us to thank those technicians for their loyalty to the brand.”
In the past year, Bendix has invested heavily in making product enhancements and improvements, and has a team behind the scenes dedicated to finding ways to make a technician’s job easier and more profitable – with new product attributes, customer service, cataloging, promotions and training programs.
Bendix products that qualify for the program include Bendix CT3, Bendix CQ, Bendix TitaniuMetallic II, Bendix Fleet MetLok, Bendix IQ and Bendix SUV brake pads; Bendix premium new and relined brake shoes; Bendix loaded and semi-loaded calipers; Bendix new master cylinders, wheel cylinders, drums and rotors, cable, and hardware; and Bendix Global products (friction, drums and rotors).