BASF will introduce its Glysantin -branded engine coolant products to the North American automotive industry in January 2020. According to BASF, the products offer threefold engine protection against corrosion, overheating and frost – ensuring that the engine’s cooling system works smoothly all year round.
“North America is the most important automotive coolants market in the world, and our local production and presence will be a differentiator for our customers,” said Brian Lieberman, vice president, fuel and lubricant solutions, BASF. “Capital investments at our production site in Cincinnati are underway, adding to our global footprint, which includes sites in Europe, Asia and South America.”
BASF’s plant in Cincinnati, Ohio, produces esters and synthetic lubricants for the agricultural, transmission fluid, gear and axle lubricant and aviation lubricant markets. The vast technical expertise and production know-how offered by BASF’s operations team is complemented by the site’s location in North America, which provides easy access to raw materials and key customers.
Since Glysantin products have the most approvals by automotive manufacturers, BASF will primarily focus on supplying factory fills for original equipment manufacturers (OEMs), said the company. For the service fill segment and aftermarket in North America, BASF will partner with Old World Industries (OWI). OWI will offer BASF’s Glysantin products under its various brands, including its PEAK brand, and leverage its extended distribution network to supply dealerships and retail locations.
