Automotive Service Association Of Michigan Launches A Special ‘Members Only’ Community Website And Updates The Main Site – UnderhoodService

Automotive Service Association Of Michigan Launches A Special ‘Members Only’ Community Website And Updates The Main Site

ASA-Michigan announces the launching of a new "Members Only" community website and the revamping of their main site (which contains a brief video about the community website). The community website has multiple folders that include a virtual library, people, groups, discussions, blogs and news.

y:”Times New Roman”; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.msohyperlinkfollowed {mso-style-noshow:yes; mso-style-priority:99; color:purple; mso-themecolor:followedhyperlink; text-decoration:underline; text-underline:single;} .msochpdefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt; mso-fareast-font-family:”MS 明朝”; mso-fareast-theme-font:minor-fareast; mso-fareast-language:ja;} @page wordsection1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.wordsection1 {page:wordsection1;} –>

ASA-Michigan announces the launching of a new “Members Only” community website, www.MiASACommunity.com, and the revamping of their main site, www.ASAMichigan.com (which contains a brief video about the community website).

 
“At our strategic planning session last fall, we recognized the challenges of the ‘new normal’ for automotive repair facilities and the importance of their time and ability to travel to meetings after a long stressful day. Members would also call us about missing one of our webinars, needing a business aid/form of sorts or some information from the State of Michigan, etc.,” Ray Fisher, president of ASA Michigan opens. “We also discussed the value of members being able to share ideas, best practices and provide feedback on various topics similar to an electronic bulletin board type of format in the past.” He continues, “And lastly, we needed to make sure that access to everything was convenient and available 24/7/365.”

Fisher explains that the community website has multiple folders that include a virtual library, people, groups, discussions, blogs and news. “The website will be progressive, but for example, we started the library with four folders titled automotive repair industry, collision repair industry, mechanical repair industry and webinars. Documents or links that apply to both industries we place in the automotive repair industry folder and of course the others follow accordingly,” Fisher adds. “We also found that it was sometimes difficult for the members to attend the webinars regardless of what day or time we held them, so we added the webinar folder within the library. As long as the material remains relevant, the webinar will be accessible to the member 24/7/365.”

Fisher continues, “The opportunity for the membership to interact is invaluable today. With vehicle technology, social media, higher customer expectations, leaner operations, etc. the members need a place to share best practices and ideas immediately so they are not alone. Media allows consumers to make decisions quickly and our members need to be able to respond with educated decisions and they need to know they can go to one source to get it.”

Asked what other things are on the horizon and Fisher responds, “I’m looking forward to our new ‘Skype with Ray,’ which we will hold the third Thursday of the month beginning in May. Again, using technology we wanted a venue for the industry to have personable dialogue with ASA sharing their concerns, giving us ideas or even just to say ‘hi,’ without having the time and financial expense of meeting somewhere physically – so we are testing this venue and will decide in September as to whether this is a valuable resource or put the focus elsewhere.” When asked about the format, “It will be somewhat topical with an open floor toward the end, and we plan on having a guest speaker from time-to-time, which we believe will provide many opportunities for attendees to hear things ‘right from the horse’s mouth’ sort of thing.”

Fisher concludes, “There have been so many things affecting our industry and we needed to be responsive. Our task must remain focused on what helps members and industry be successful regardless of how painful it might be, because if we want them to remain members, they have to stay in business; and if we want them to stay in business, we have to have walk through some of these difficult changes because making them just “feel good for the moment” is short-term thinking – as a professional organization, we owe the industry here in Michigan that respect!”

 

You May Also Like

Continental Releases 67 New Part Numbers

Twenty-two new import part numbers, as well as 39 new pulley and tensioner part numbers, are immediately available.

Continental announced a continued development of its import line of products with the addition of 22 new part numbers, as well as the expansion of its metals program, including 39 new pulley and tensioner part numbers. The new product line extensions are immediately available, Continental said.

39 Tensioners and Pulleys

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

Clarios to Supply High-Performance AGM Battery to Major OEM

It offers up to 80% reduction in CO2 emissions over traditional AGM batteries, in many cases, Clarios said.

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

Other Posts

Non-Competes: A Non-Starter, Says FTC

The FTC’s rule is set to take effect in about four months, unless it is blocked by legal challenges.

Snap-on Announces Latest Software Release

The latest software includes new coverage and guided component tests and features.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.