Automotive Business Management Courses at the Wally Parks NHRA Motorsports Museum – UnderhoodService

Automotive Business Management Courses at the Wally Parks NHRA Motorsports Museum

Outwit, outlast, and outsmart your competition. It sounds like a line from TV's Survivor, but these important business skills will be taught at the Wally Parks NHRA Motorsports Museum, presented by the Automobile Club of Southern California.

Outwit, outlast, and outsmart your competition. It sounds like a line from TV’s Survivor, but these important business skills will be taught at the Wally Parks NHRA Motorsports Museum, presented by the Automobile Club of Southern California. The courses are part of the Cal State University San Bernardino College of Extended Learning program. Courses will be held August 21, 23 and 25 and include Managing the Growth of your Business; Leading and Managing for Success; and Marketing your Business. The program is available as a series for $267 or courses can be taken individually for $99 each course. Working lunches will be provided. Seating is limited, so early enrollment is encouraged. Classes run from at 10 a.m. to 2 p.m.

According to Tony Thacker, executive director of the Parks Museum, the workshop will offer a range of classes relative to real-world situations and will be oriented toward the automotive aftermarket business. "The practical and fast-paced courses are ideal for business owners, managers, supervisors, and anyone who wants to become a viable leader in their workplace or niche market," said Thacker.

"This is a great opportunity to help teach people how to do business in the aftermarket," Dick Dixon, director of the CSUSB International Motorsports Alliance, College of Business and Public Administration program added. "The workshop is for anyone wanting to develop a foundation of strong management, marketing and communication skills. Courses are geared specifically to small- and medium-sized aftermarket businesses. Attendees will receive a Certificate of Completion from the University for finishing any of the courses in the series, but more importantly, participants will leave with a set of skills that will give them an advantage over the competition."

Dixon said, "The Parks Museum is ideal for this program. The CSUSB IMA program is a strong supporter of the museum and what it represents. With its rich historic collection and enduring dedication for the automotive aftermarket industry, it is appropriate that the event is held here at the Wally Parks NHRA Museum. This educational workshop is a first part of additional workshops to come."

For more information and to register, contact: Dick Dixon, director, California State University San Bernardino College of Business and Public Administration; (909) 537-3280 or [email protected]. Walk-in registrations will also be available.

You May Also Like

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

The Auto Care Association launched a new Right to Repair video campaign, featuring independent repair shop owners from across the United States share their stories and shed light on the increased challenges independent repair shops are facing with accessing repair data to service their customers’ vehicles. 

The video campaign emphasizes the need for the Right to Equitable and Professional Auto Industry Repair Act (“REPAIR” Act), which ensures vehicle owners and repair shops have access to tools and data needed to keep cars and trucks on the road safer, longer.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Other Posts

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Litens Adds Distribution Footprint via Acquisition

With the acquisition, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease.

Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.