AutoInc. Seeks Submissions for Top 10 Websites Contest – UnderhoodService

AutoInc. Seeks Submissions for Top 10 Websites Contest

There's still time to enter ASA's annual Top 10 Websites Contest.

AutoInc., the official publication of the Automotive Service Association (ASA), has launched its annual Top 10 Websites Contest. Each year, AutoInc. reviews scores of website submissions and narrows the field to what its panel of judges considers to be the best. The goal of the contest is to help other ASA member-shops employ the Internet as a powerful tool and show them how fellow shop owners use the Web to improve productivity, enhance marketing programs and, ultimately, increase their bottom line.

Judges use set guidelines and a scoring sheet to evaluate specific features of each site uniformly. Sites are evaluated using the following criteria:

            • First impression/visual design                     • Objective/purpose           

            • Innovation                                                    • Credibility

            • Navigation                                                    • Encourages action

            • Consumer friendliness                                 • Technical

            • Social media involvement                            • Innovation

Any ASA member-shop that is currently a member in good standing and has a website for their shop is eligible for the contest. To enter, visit www.AutoInc.org and select “Top 10 Websites” in the left menu to access the entry form and contest guidelines. ASA members, along with the rest of the industry, look to the winning websites as a benchmark on how to successfully and effectively promote automotive service and repair facilities to current and future customers, as well as educate the motoring public about the importance of car care. The deadline for the contest is Oct. 11.

AutoInc. plans to feature the winning websites in its January 2014 issue. The article will provide details of each shop’s website and why it was selected for the honor.

 

 

You May Also Like

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

The Auto Care Association launched a new Right to Repair video campaign, featuring independent repair shop owners from across the United States share their stories and shed light on the increased challenges independent repair shops are facing with accessing repair data to service their customers’ vehicles. 

The video campaign emphasizes the need for the Right to Equitable and Professional Auto Industry Repair Act (“REPAIR” Act), which ensures vehicle owners and repair shops have access to tools and data needed to keep cars and trucks on the road safer, longer.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Other Posts

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Litens Adds Distribution Footprint via Acquisition

With the acquisition, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease.

Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.