Auto Value/Bumper to Bumper Launches Awareness Campaign – UnderhoodService

Auto Value/Bumper to Bumper Launches Awareness Campaign

In support of National Car Care Month and National Breast Cancer Awareness Month, both of which take place every October, Auto Value and Bumper to Bumper has created a unique awareness campaign. First launched in October 2010, the program was so well received in its initial year that it will be hosted again this October, the group has announced.

In support of National Car Care Month and National Breast Cancer Awareness Month, both of which take place every October, Auto Value and Bumper to Bumper has created a unique awareness campaign. First launched in October 2010, the program was so well received in its initial year that it will be hosted again this October, the group has announced.

To show solidarity with the Be Car Care Aware industry consumer educational program, preventive vehicle maintenance was highlighted. Because the goal of all Auto Value and Bumper to Bumper locations is to ensure customers’ vehicles are safe, roadworthy and economical, the program was an ideal offering during October Car Care Month.

Auto Value/Bumper to Bumper, working with the Breast Cancer Research Foundation (BCRF), also provided breast health information to their customers at parts stores and certified service centers across the United States and Canada. These locations also served as collection points for donations to BCRF.

Kenny Payne, chairman of the Auto Value/Bumper to Bumper Sales & Marketing Committee, summed up the program, “Our stores and service centers were excited to be a part of this campaign. They were happy to do their part in raising awareness and sharing educational materials. With breast cancer affecting one out of three people, no one has been untouched by this disease. And, auto parts and service is what we do best, and it all starts with preventive maintenance. We’re proud of all our members for rallying behind both awareness campaigns.”

Each location received a program kit that included educational materials, plus a “Filter Out Cancer” collection bank or donation canister. Attention-grabbing posters highlighted the phrase “Help Find a Cure.” Paper ribbons were included to be used when a donation was made. Each location received a pad of tear sheets to share with customers. Service center forms consisted of a 24-point free inspection sheet to check customer vehicles and ensure they are safe and roadworthy. On the back of the form was breast health information, along with information about BCRF. The stores received a similar educational piece; however, regular vehicle maintenance intervals were highlighted. Countermats reinforced the details on the tear sheets.

The campaign, which continued through Dec. 18, collected more than $50,000 in donations to BCRF.        

You May Also Like

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.

The National Institute for Automotive Service Excellence (ASE) is reminding those preparing for ASE certification, or recertification, to consider taking the official practice tests as part of their test preparation process.

The official ASE practice tests cover the ASE automobile tests (A1 through A8), four medium/heavy truck tests (T2, T4, T6 and T8), automobile service consultant test (C1), automobile maintenance and light repair test (G1), automobile advanced engine performance specialist test (L1) and automobile parts specialist test (P2).

TransFix: What Happens When a Transmission Has a Harsh Shift?

Learn about the additives and conditioners that can rejuvenate the seals and eliminate varnish in the passages of the valve body.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Tesla Model 3 TPMS Service

Resetting and programming TPMS sensors for a Tesla is a lot like any other vehicle, and the challenge is still the same: keeping the light off.

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

Other Posts

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

New Orleans RTA Selects New Flyer Electric Hybrid Buses

The New Flyer buses will be equipped with the Allison eGen Flex electric hybrid propulsion system.

Can You Jumpstart an EV?

First thing’s first: Find the LV battery, which could be anywhere in the vehicle.

Belts and Pulley Alignment

A misalignment of the plane of the belt can occur when a pulley is not parallel to the other pulleys on the belt drive system.