Auto International Association Presents the 2011 AIA Import Product and Marketing Awards – UnderhoodService

Auto International Association Presents the 2011 AIA Import Product and Marketing Awards

The Auto International Association (AIA), the import segment of the Automotive Aftermarket Industry Association (AAIA), has announced the recipients of the 2011 AIA Import Product and Marketing Awards. The winners were honored at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, NV.

The Auto International Association (AIA), the import segment of the Automotive Aftermarket Industry Association (AAIA), has announced the recipients of the 2011 AIA Import Product and Marketing Awards. The winners were honored at a special AIA press conference on Tuesday, Nov. 1, and recognized at the AIA Luncheon and Awards Program on Wednesday, Nov. 2 at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, NV.

The 2011 winners are:

Best Overall Import Aftermarket Product
Premium Japanese Brand Timing Belt Kit, Nitoma, Inc.

Best New Product for Import Cars or Trucks
REDI-Sensor VDO Multi-Application TPMS Sensor, Continental Corporation

Best New Performance Product or Accessory for Import Cars or Trucks
Philips LED DayLight 4&8 – Daytime Running Lights, Philips Automotive Lighting

Best Merchandising/Advertising of a Product for Import Cars or Trucks
Bosch ICON Wiper Blade Campaign, Robert Bosch LLC

Best New Packaging of a Product for Import Cars or Trucks
Beck/Arnley Genuine OE Fluids, Beck/Arnley

Best New Catalog of a Product for Import Cars or Trucks
2012 OEM Cabin Air Filter Catalog, OEM-Original Engine Management

Best Website Presentation of a Product Line for Import Cars or Trucks
www.densoaftermarket.com, DENSO

The AIA Import Product and Marketing Awards annually recognize innovative products and marketing programs designed to serve the import aftermarket industry. For a gallery of this year’s entries, or for more information on AIA, which is celebrating its 30th anniversary this year, visit www.aiaglobal.org.

About AIA
Supporting free and fair trade since its 1981 founding, the Auto International Association (AIA) mission is to provide a bridge between the international automotive community and the North American aftermarket and to promote the unique qualities associated with the distribution of parts for import nameplate vehicles. AIA is a segment of the Automotive Aftermarket Industry Association (AAIA).

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