American Tire Distributors has launched a new website that allows consumers to “envision” new custom wheels on their vehicles.

The site – http://www.WheelEnvizio.com – allows consumers to “fit” their vehicles with custom wheels virtually over the Internet.

State-of-the-art graphics and advanced vehicle modeling technology allows consumers to choose from hundreds of wheel styles that fit their vehicles. The Envizio site “digitally installs” the wheels, allows users to rotate the image 360 degrees, select a paint color, save a photo and even e-mail the image to a friend.

ATD has also included a dealer locator on the site to drive consumers to dealers with the expertise to service high performance tires and custom wheels.

“Envizio is another valuable tool ATD has developed to support our independent dealer network," said Ron Sinclair, ATD’s vice president of marketing. "We will use a number of marketing strategies to build awareness among high-potential wheel consumers and we expect this initiative to drive substantial business to our dealer partners."