ASC Unveils New Website and Branded Packaging – UnderhoodService

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
UnderhoodService
Technical resources to help diagnose and repair engine-related service issues.
Engine Compartment

ASC Unveils New Website and Branded Packaging

The website has been completely redesigned with the consumer and installer in mind, providing easy access to an online catalog, cooling system information, technical articles and advice and new product announcements.

Underhood Service Staff Writers
By Underhood Service Staff Writers

ASC Industries has announced the release of its new website and ASC-branded water pump packaging. The upgrades incorporate ASC’s recent enhancement to its corporate brand and theme.
    
The website, www.asc-ind.com, has been completely redesigned with the consumer and installer in mind, providing easy access to an online catalog via ShowMeTheParts.com, cooling system information, technical articles and advice and new product announcements. Additional enhancements to ASC’s online presence are planned for 2011, including technical videos and increased social media interaction.
    
ASC-branded water pump packaging now showcases the new corporate logo and blue “cool-themed” graphics, in both domestic and import boxes. The new packaging will appear on store shelves as part of a rolling-change to replace the traditional ASC copper and black boxes through the end of 2010.

Related Articles

ASC Industries, a UCI International company, is a global leader in new water pump manufacturing with facilities in the United States, China, Mexico and Spain.

You May Also Like

Engine Compartment

Long-Life Coolants Explained

Different types of coolants cover a range of applications from diesel to domestic, Asian and European vehicles. Each one is formulated to a specific manufacturer’s specifications to keep their engines at an optimal temperature. But, changes to the old one-size-fits-all formula has led to confusion for consumers and even some technicians.

Avatar
By Brendan Baker

It may be hard to believe, but antifreeze has been around since the mid-19th century and was used initially in dynamite before finding its way into the automobile. Early engine designers tried other means of cooling before antifreeze gained a foothold. It came to prominence during World War I when it was used in tanks and vehicles to prevent them from freezing in the battlefield.

Read Full Article

More Engine Compartment Posts
VIDEO: Engine Efficiency Brings More Hoses

Andrew Markel discusses hoses and the necessity for several of them to route fluids to all parts of the vehicle due to the growing efficiency of engines. Sponsored by Dayco.

By Andrew Markel
oil-coolant-hoses-video-featured
Diagnosing Intelligent Cooling Systems

The majority of cooling systems on the roads react to what is happening inside the combustion chamber. After the engine is stressed, the heat causes the thermostat to open. Increases in temperatures will also cause the cooling fans to come on. The heat carried by the coolant is the trigger for operation of the fans and thermostat.

By Underhood Service Staff Writers
Modern Cooling System Design: It’s Not About Temperature; It’s About Powertrain

Given the advanced state of internal combustion engine technology, some recent cooling system innovations will actually increase engine torque and fuel economy while reducing exhaust emissions. Let me simplify that idea: new cooling system technology will make engines run better and cleaner. So, let’s get on the same page by reviewing some basics.

By Gary Goms
Modern Cooling System Design: It’s Not About Temperature; It’s About Powertrain

Reading engineering papers tends to be a boring exercise, but they do give a technician like myself a new perspective on how a common automotive cooling system could actually be improved. Of course, our immediate thought is how the cooling system can keep the engine cooler. Not so, according to one paper.

By Gary Goms

Other Posts

Why Does Engine Coolant Need Replacement?

Two specifications can be used to justify replacement — the condition of the additive package & the freezing point.

By Andrew Markel
Mini Cooper Water Pump Service

The water pump is turned by a metal wheel driven by the crankshaft pulley.

By Underhood Service Staff Writers
Warn Your Customers About Water Pump Failure During the Summer

Summer is an opportune time for automotive professionals to remind customers to keep an eye on the signs of a failing water pump.  As you know, extreme summer temperatures and added strain on vehicles from activities like long road trips can cause engines to become more susceptible to troubles from excessive heat, making the function

By Carter Fuel Systems
Cavitation: Killer Of Water Pumps

The condition of the coolant has a direct relationship to cavitation in pumps.

By Andrew Markel