The Automotive Service Association (ASA) announces a new member benefit through an agreement with Demandforce, an automated marketing and communications system that allows independent repair shops to leverage technology to attract new business, increase loyalty and understand what’s driving cars into the bays. ASA members will receive a special offer when they sign up for Demandforce.

Demandforce is designed to help the busy automotive professional thrive in the online economy through automated communications and two-way text messaging, online scheduling and satisfaction measurement. Demandforce also helps automotive repair facilitates build an online reputation by sending up-to-date business information and certified customer reviews to major search engines and Internet sites across the Web, including Google and Facebook.

“We understand that running an automotive repair facility can be complex and challenging, so we make it easy for shop owners and managers to use Demandforce to increase car counts, get higher average repair orders, and do more maintenance business,” said Jordan MacAvoy, director of marketing, Demandforce. “We look forward to serving ASA members as one of the associations newest benefit providers.”

“ASA has always had a strong focus on marketing and communication, and providing tools to help members in their daily operations. Our agreement with Demandforce is in line with that focus,” said Ron Pyle, ASA president and chief staff executive. “ASA works hard to provide members with numerous benefit options to help them stay successful in a changing industry.”

For more information about the new ASA benefit or Demandforce, call Demandforce directly at (800) 246-9853 and mention you are a member of ASA. Learn more about ASA’s entire benefits portfolio in the ASA Marketplace at ASA.bizunite.com. To join ASA, visit www.ASAshop.org or call (800) 272-7467, ext. 295.