ANCO Returns As Official Wiper Blade Of The National Hockey League – UnderhoodService

ANCO Returns As Official Wiper Blade Of The National Hockey League

Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp., announced that its ANCO Wipers brand is returning as the official wiper blade of the National Hockey League (NHL) for the 2014-’15 season. This exclusive relationship has helped ANCO engage with millions of hockey fans and vehicle owners in key markets throughout North America to communicate the vital role wipers play in vehicle safety.

anco“The right blades matter when you’re behind the wheel during a rain storm, driving in snowy conditions or when you need to clear your windshield of debris, and they absolutely matter in the lightning-fast action of an NHL game,” said Mike Proud, director of marketing, North America, Federal-Mogul Motorparts. “We were confident that this message would resonate with fans when we began our NHL relationship in 2013, and we were right. This innovative program has helped ANCO dealers connect with safety-conscious consumers in each NHL market and beyond.”

The geographic footprint of the NHL – with 18 of 30 teams based in comparatively high-precipitation northern cities – is ideally matched to the North American wiper market, enabling Federal-Mogul Motorparts to develop and deploy innovative local promotions and other highly targeted campaigns to attract consumers to dealers who sell and install ANCO products, according to Proud. This approach enabled the brand to sell a record number of NHL-themed promotional packs in 2013 by engaging with both dealers and consumers through an array of interactive programs, the company stated.

ANCO will continue its sponsorship of a variety of NHL events, including the 2015 Bridgestone NHL Winter Classic and contests. In addition, premium ANCO products will be featured in broadcasts and online advertising and social media activities. “Hockey fans are incredibly passionate about the sport, and the NHL and our other hockey-related programs help us gain attention for a very important safety message – that replacing worn wipers with best-in-class ANCO products can help you stay safe on the road,” Proud said.

“We are thrilled to have the ANCO brand return as a partner, as their NHL themed promotions amplify our presence in key times throughout the year,” said Brian Jennings, chief marketing officer and executive vice president, NHL.

To learn more about ANCO Wipers and related products, contact your ANCO dealer or visit Like ANCO on Facebook at and follow them on Twitter at for product updates and special promotions. To identify the right ANCO product for virtually any application, use the convenient electronic catalog.

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

Other Posts

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.