Technicians, counter people and do-it-yourselfers now have a one-stop shop to learn about “everything” water pump related. Airtex and ASC Industries have launched a new website at WaterPumpU.com, which provides the latest advances in diagnostic and procedural information and technical support for water pump replacement.

The online resource, known as Water Pump U, will offer real-time educational assistance as well as continuous customer service with current and in-depth information and water pump replacement support. Technicians can visit the website for the latest how-to videos on diagnostics, application specific installations and cooling system issues, as well as technical service bulletins and much more.

The site was created in response to the void in comprehensive information about today’s complex cooling systems, leading to misdiagnosis and overall difficulty during repair work. Water Pump U was created to keep up with the evolving technology and alleviate these pain points. “Our constant research and development as a water pump manufacturer provides us with up-to-date knowledge on today’s changing vehicles”, says Brandon Kight, director of marketing & program dev. Airtex and ASC Industries. “We felt it was important to share that knowledge and provide a place where technicians, counter people and DIYers can go to get the answers they need when they need it.”

Water Pump U is created and managed by the professionals at Airtex and ASC Industries, who have 75 years of automotive aftermarket and automotive OEM experience.