Affinia Under Vehicle Group Launches ‘Bay Days’ Sales Initiative – UnderhoodService

Affinia Under Vehicle Group Launches ‘Bay Days’ Sales Initiative

The Affinia Under Vehicle Group has launched its “Bay Days” sales initiatives to increase product sales for its Raybestos and Spicer brands by going directly to the independent service bay/repair shop.

The Affinia Under Vehicle Group has launched its “Bay Days” sales initiatives to increase product sales for its Raybestos and Spicer brands by going directly to the independent service bay/repair shop.

Through October, the sales force will be targeting non-buying service dealer/technician prospects for brief in-person sales calls in which key advantages about the brands will be communicated. Each sales person will be spending the majority of their time making sales calls over the course of the blitz period.

“The ‘Bay Days’ sales promotion is an excellent way for us to take our brand messages directly to potential customers to communicate the many benefits of using the best brake and chassis parts in the industry," said Mike Fiorito, vice president of sales.

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

Other Posts

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.