Measuring 3.5” x 3.5” x 4.5”, the capacity of the red, white and blue ACDelco-logoed box doesn’t seem enormous at first glance. Yet, it “holds” a full array of service and business solutions to help business owners and technicians succeed … and ACDelco’s new “In Every Box” trade advertising campaign seeks to get out that message.
Launching this month, “In Every Box” leverages the recognizable ACDelco parts box to package service and business offerings as if they were parts. Miniature cardstock box replicas are appearing in leading automotive aftermarket trade magazines as inserts; banner ads that digitally transform the boxes are appearing online on targeted websites.
“ACDelco is well-known as a leading provider of quality automotive aftermarket parts,” said ACDelco Advertising Manager Chris Brandt, “but some shop owners and technicians might not be fully aware of everything we offer. ‘In Every Box’ highlights ACDelco’s 360 degrees of service and business solutions – including comprehensive customer programs, cutting-edge e-Business solutions, and industry-leading training – we offer to our customers.
“While most of our competitors’ ads simply feature pictures of parts, ACDelco’s ‘In Every Box’ is distinctive and engages readers,” continued Brandt. “The box insert is fully functional and removable – you can use it as a counter display.”
Dubbed “Parts Scrutinizer,” ACDelco’s first “In Every Box” print ad touches on ACDelco’s century of quality automotive aftermarket parts leadership. “Brain Expander,” “Business Remote Control” and “Parts Translator” will follow through the end of the year. Aimed at high-school and vocational students, “Career Catapult” will run exclusively in Tomorrow’s Technician magazine and targets those interested in the automotive profession.
On the digital side, “In Every Box” highlights ACDelco’s training to help supercharge technicians’ careers; other creatives focus on ACDelco’s quality and e-Business solutions.
“ACDelco offers a full array of service and business solutions that help business owners and technicians succeed,” said Brandt. “We’re much more than just a parts company and our ACDelco ‘In Every Box’ campaign will help raise awareness of our comprehensive offerings.”