16-Year-Old Super Late Model Driver Jordan Ives Wins $50,000 ‘Search For A Champion’ Sponsorship – UnderhoodService

16-Year-Old Super Late Model Driver Jordan Ives Wins $50,000 ‘Search For A Champion’ Sponsorship

Jordan Ives won his first race at age four. Twelve years later, the Gladstone, Mich., high school student has landed what might be the biggest victory of his career: the $50,000 grand-prize sponsorship in the "Search for a Champion" contest from Federal-Mogul's iconic Champion Spark Plug brand.

Jordan Ives won his first race at age four. Twelve years later, the Gladstone, Mich., high school student has landed what might be the biggest victory of his career: the $50,000 grand-prize sponsorship in the “Search for a Champion” contest from Federal-Mogul’s iconic Champion Spark Plug brand. Ives was one of 15 finalists from among nearly 400 grassroots racers who submitted videos describing how a Champion sponsorship would help them dominate the competition in 2014. More than 243,000 members of the “Performance Driven” Champion online community cast votes in the contest.

“This is an unbelievable thrill – Champion is one of the racing world’s truly great brands, and being able to display their classic bow tie logo on our car will be an honor for our team,” Ives said. “Search for a Champion has generated a ton of excitement among the grassroots racing community, which includes thousands of drivers like me who are looking for a way to get to the next level.”

Jordan IvesReaching the next level has never been a challenge for Ives, who won his first “official” race on a Big Wheel trike at Norway (Mich.) Speedway at age four. He began racing dirt bikes on ice the next year and graduated to junior sprint car competition – winning all but one race – at 11. It was at that point that his parents, Angela and Steve Ives, realized Jordan had the makings of a champion. His family tree has helped as well: Steve Ives is a former Super Late Model driver and Jordan’s grandfather, Roger, was a driver and team owner.

“Anyone who watched Jordan’s video could see that he has the talent and commitment to be successful at any level of racing and his accomplishments back that up,” said Jessica Wynn, global digital marketing manager, Federal-Mogul Vehicle Components segment. “Our voters really responded to his story, and we are proud to provide the support he needs to take on new challenges in 2014.”

Ives won eight Late Model races and was Norway Speedway’s “Rookie of the Year” in 2012. He was selected “Most Improved Driver” after finishing in the top 10 in points in Super Late Model competition in 2013. He plans to campaign his 2012 Chevrolet Monte Carlo Super Late Model car throughout the midwestern U.S. this year.

In addition to the grand-prize sponsorship, Federal-Mogul also awarded $5,000 sponsorships to each of the 15 finalists, for a total of $125,000 in grassroots support from the Champion brand.

To see Ives’ video that led him to this win, visit http://alwaysachampion.com/search-for-a-champion. To learn more about Ives and to follow the success of his Champion-powered car, simply visit www.jordanivesracing.com, and connect with him on Facebook (https://www.facebook.com/JordanIvesRacing) and Twitter (@IvesRacing).

For more information regarding “Performance Driven” Champion spark plugs, wipers and chemical additives, as well as the Search for a Champion contest, visit www.AlwaysaChampion.com.

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

Other Posts

Non-Competes: A Non-Starter, Says FTC

The FTC’s rule is set to take effect in about four months, unless it is blocked by legal challenges.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.