10 Ways To Get Involved In Your Local Community – UnderhoodService

10 Ways To Get Involved In Your Local Community

You may operate a top shop, but does your local community know it? Do your customers and prospects alike know about the range of your shop’s services, the extent of your investment in top-of-the-line tools and equipment, your commitment to using the highest-quality parts in the repair process and your dedication to restoring their vehicle to peak performance levels?

While advertising is a primary medium to target your message to the masses, there are other ways you can communicate to consumers about all that your shop has to offer. Getting involved in your local community is an ideal place to start.

  With the goal of providing you with input on ways to get involved in the community, Babcox Research asked a sample of shop owner readers for their ideas on the topic. Some of those responses are listed below.

10 Ways To Get Involved In Your Local Community

  1.  Attend local car shows, so you can personally talk to members of the community. Remember that consumers tend to do business with people they know and trust.
  2. Hold an “Open House” at your shop to tout your shop’s services and techs’ expertise, and to promote all the value you bring to the vehicle repair process.
  3. Interact with young people in local schools to give them positive feedback about careers in the automotive industry. Consider on-the-job training for high school students (co-op educational programs), or “job shadow” programs.
  4. Sponsor local sports teams; it’s a highly visible way to get your name out in the community.
  5. Donate to worthy causes — i.e. United Way campaigns, local charities, police and fire departments, and food banks.
  6. Offer tire pressure checks and child car seat installation inspections at your shop.
  7. Participate in a call-in radio car care show — an opportunity to educate the public about the value of routine maintenance and a chance to promote your shop in the process.
  8. Hold car care clinics at your shop. One reader offers free car clinics for single moms and the elderly as part of his community outreach efforts. Another helps the needy through church outreach programs.
  9. Volunteer to speak at Career Day events, and mentor future techs by getting involved in the local vo-tech school.
  10. Participate in “scout” troop activities and offer the use of your flatbed trailer or truck for local parades.

If you have any ideas you would like to offer, just send me an e-mail and we’ll add them to our listing on the website.

You May Also Like

Adapting To Enduring Expectations 

Where we once provided business and technical information in a monthly print magazine, we now have daily newsletters and on-call websites to help spread the message of quality service.

My last name isn’t Ford, Diesel, Kettering or Watt, so my contributions to the automotive industry may never be covered in the automotive classes of tomorrow (or even remembered past today).

Yet, I do take credit for one industry first, at least within the storied history of Babcox Media – I ushered the era of electronic communication into the pages of our magazines.

Do You Want The Bad News Or Good?

There are many ways you can help play the long game, and TechForce has free resources to help inspire and promote the profession. 

Timeless Quotes Teach & Inspire

Here are six quotes that every future shop owner should live by.

EV Charging

Charging will get better as technology improves and drivers change their behaviors.

Keep On Rockin’ Into The New Year

Nominations are still open for Vehicle Care Rockstars!

Other Posts

Being Happy Gets In The Way of Being Successful

Bryce Kenny says his greatest satisfaction comes from helping others to find the courage to chase their dreams.

Quality Triumphs!

We interact with our cars differently and today’s parts quality matters more than ever.

Putting Yourself First For Safety

Shop safety policies and procedures are only as good as those following them. Make sure you’re watching out for you!

It Ain’t Bragging If You Can Back It Up

For the great work they do, shop owners like Harrison Keyes talk less about “me” and more about “us.”