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Directions: Service and ­Maintenance in 2012 Could Be Headed for a Slow Down
It will be interesting to see if drivers of older cars continue to put off maintenance and service to a point where a vehicle repair becomes so expens...
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Gonzo's Toolbox: Problem 'On' The 'In'-Side
The tow truck came around the corner of my shop with a 2003 Focus strapped down on the bed. It's Stacey's daughter's car. Stacey is the office manager...
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Service Advisor Sales Tip: 'How Long Will it Take?'
When a customer shows up at 10:00 a.m. and asks "How long will it take for an oil change?" what most service advisors will do is answer with a specifi...
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Before Investing More in Your Auto Repair Marketing ...
When car counts aren't what they need to be, most shop owners will pump more money into their auto repair marketing efforts. But before you invest one...
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The True Essence of Selling
In a world where service advisors don't want to be considered salespeople, we need to search our souls. Why is it that "selling" has become a dirty wo...
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A Guaranteed Management Tip for 2012
In addition to setting clearly defined goals and deadlines for each position, you also need to establish what we at Elite refer to as Minimum Levels o...
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A Cohesive Message Ensures Optimal Impact of Your Shop's Brand
This article is the first of a multi-part series where we will discuss shop signage and image. We'll talk about what message you're communicating with...
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10 Surprisingly Common Examples of 'Business Poison' to Avoid
Unfortunately, well-meaning managers can sometimes unknowingly allow poisonous customer service to enter their business and thrive in the actions of t...
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Sell More Diagnostic Services
Your customers are far more likely to believe what they see than what they hear, because being able to visualize a problem and solution provides them ...
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Every Time I Come In ... You're Telling Me I Need Something
Heard this one before? When a first-time customer comes into a service facility, it's not uncommon for service advisors to "hold back" on some of the ...
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Close Out With a Great Year - Incentives Are the Answer!
During December it's easy for people in the auto service and repair business to find excuses for why their sales are down. They'll tell themselves tha...
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Editor's Notebook: Customer Retention Greatly Hinges on First Impressions, Shop Image
Continuing last month's discussion with ImportCar shop owner readers offering advice on shop visibility and customer retention, John Volz, co-owner, V...
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Gonzo's Toolbox: Paper Dolls and Corralling Cows
Bob was a regular customer, a real charitable kind of guy. He did a lot of work for "Meals on Wheels," churches and several other organizations. He wa...
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Learning Curves - How Education and Training Paved the Way for Tom Palermo's Career Path
In November, Palermo was named the 2011 Best Tech of the Year recipient, a program sponsored by WIX Filters to recognize the skills and professionalis...
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The Three Most Common Budgeting Errors
When it comes to creating a budget, it's essential to estimate your spending as realistically as possible. Here are three budget-related errors common...
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Displaying 1 to 15 of 30 Items Page:      12    NEXT >>
 
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