International Distributors USA Inc. (IDUSA), a global supply network of automotive replacement parts, has announced the launch of a new website for its Premium Guard brand of automotive filters and supplies. The website, which can be accessed by visiting pgfilters.com, features a responsive design that offers easy navigation and viewing on both desktop and mobile devices.

The new website is available in either English and Spanish language versions, and includes a filter look-up powered by ShowMeTheParts. IDUSA says the search function allows users to easily conduct a vehicle lookup to determine the exact filters needed for their particular applications. Pgfilters.com is built with integrated SEO capabilities in mind, ensuring that the website will be featured prominently across search engine results, the company adds.

“We are extremely excited about the launch of our new website,” said Anan Bishara, IDUSA’s CEO. “The new design fits right in with our core customers and our integrated filter look-up allows our customers to easily and efficiently navigate the site and find the exact information they need.”

The new Premium Guard website was developed by Lead to Conversion LLC, a full-service brand management and digital marketing agency specializing in search engine optimization and marketing, social media, pay per click, link development, email marketing, conversion rate optimization, website usability, Google+ local, bing local and Yahoo!, local optimization and social media consulting.