Forward Lift Celebrates 50th Anniversary In 2018

Forward Lift Celebrates 50th Anniversary In 2018

As part of its anniversary celebration, the brand is rolling out an updated logo and new product-focused advertising and social media campaigns.

Forward Lift’s recently redesigned logo features a clean, contemporary design that reflects the brand’s product evolution. Howard Hinze, senior art director for Forward Lift parent company Vehicle Service Group, designed the new logo.

Forward Lift, manufacturer of light-duty and heavy-duty vehicle lifts, is marking its 50th anniversary in 2018. As part of the celebration, the brand is rolling out an updated logo and new product-focused advertising and social media campaigns.

“Many shop owners face challenges like limited floor space and limited budgets,” says John Uhl, director, light-duty product manager for Forward Lift parent company Vehicle Service Group. “Forward Lift provides a range of vehicle lifts with the features shops of any size need, along with consistent quality and support at a fair price. Offering reliable equipment takes the risk out of purchasing a lift, allowing our customers to focus on taking care of their customers.”

The company’s current line-up includes two-post, four-post, low/mid-rise, scissor, motorcycle and mobile column lifts. Customers not only get affordable lifts that can handle a variety of jobs, but also the peace of mind that comes from knowing the product is backed by a trusted network of local distributors and installers who ensure customers receive the right product for the application, the company says. Forward’s factory-trained installers, inspectors and service providers protect customers’ long-term investments.

For more information about the full line of Forward Lift products, visit forwardlift.com.

You May Also Like

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

The latest technical materials from Bendix Commercial Vehicle Systems LLC (Bendix) are designed to help technicians properly set up, inspect and diagnose several components integrated with advanced driver assistance technologies, including trailer antilock brakes, steering systems and forward-looking cameras.

“The safety systems on today’s commercial vehicles are more road-proven and effective in supporting safe drivers than ever,” said Nicole Oreskovic, Bendix vice president, sales and marketing. “They’re also more complex and interconnected, which means we need to thoroughly support the skilled people who keep them in top operating condition."

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Other Posts

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.