Federal-Mogul Motorparts Receives 8 Awards For Excellence In Automotive Communications Award Program

Federal-Mogul Motorparts Receives 8 Awards For Excellence In Automotive Communications Award Program

The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.


Federal-Mogul Motorparts received eight awards for excellence in business-to-consumer and business-to-business communications in the annual Automotive Communications Award program, hosted by Women in Auto Care. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. Winners were recognized at the Women in Auto Care press conference and reception Tuesday, Oct. 31, during AAPEX in Las Vegas.

Federal-Mogul Motorparts received the following awards for excellence, the first seven in the “B2C Category,” and the last one in the “B2B Category”:

  • Print/Electronic Ad: MOOG Independent Testing Ad
  • Direct Mail Piece or Campaign/Newsletter: Garage Gurus Garage Forum Newsletter
  • Education Article: PartsMatter.com
  • Special Promotions/Promotional Events: Wagner #ThingsWorthBrakingFor Contest
  • Posters and Signage: Fel-Pro Leak Awareness Campaign
  • Application for Mobile Device: Garage Gurus App for Mobile Device
  • Media Outreach towards Non-English-Speaking Audience: Garage Gurus Training
  • Newsletter to Customer or “External Audience”: Garage Gurus Monthly Newsletter

“I am both excited and proud that our team has been recognized by Women in Auto Care with these ACA awards, as it’s an indication of how hard our teams work on creating unforgettable marketing materials and campaigns to communicate information about our globally-recognized, quality brands,” said Laura Soave, senior vice president and chief marketing and communications officer. “We’re happy to be acknowledged for those efforts we make to assist our customers.”

Women in Auto Care is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry through networking, mentoring, recruitment, recognition, industry advisers and communication.

You May Also Like

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

The Auto Care Association launched a new Right to Repair video campaign, featuring independent repair shop owners from across the United States share their stories and shed light on the increased challenges independent repair shops are facing with accessing repair data to service their customers’ vehicles. 

The video campaign emphasizes the need for the Right to Equitable and Professional Auto Industry Repair Act (“REPAIR” Act), which ensures vehicle owners and repair shops have access to tools and data needed to keep cars and trucks on the road safer, longer.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Other Posts

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Litens Adds Distribution Footprint via Acquisition

With the acquisition, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease.

Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.