In a continuing effort to deliver exceptional product performance and protection, ExxonMobil recently launched a cross-country road trip to put its latest product offering, Mobil 1 Annual Protection motor oil. The oil is formulated to protect engines for 20,000 miles for all vehicle types guaranteed – to the test.
The road trip began June 4 at the ExxonMobil Research and Engineering (EMRE) Technology Center in Paulsboro, New Jersey, where two vehicles, a 2013 Chevrolet Equinox LS and a 2014 Ford Fusion Titanium, will travel 20,000 miles across 48 states experiencing a variety of climates, altitudes, elevations and driving styles over the next four months to demonstrate that Mobil 1 Annual Protection motor oil will protect engines for 20,000 miles.
Both vehicles will be inspected and equipped for the full 20,000-mile cross-country excursion on a single Mobil 1 Annual Protection motor oil change. Along the route will be four “pit stops,” at approximately 5,000 miles, the average mileage between standard oil changes. There, oil samples will be taken to assure the product is providing protection to each vehicle’s critical engine parts. The pit stops also give fans an opportunity to meet NASCAR and NBA stars while learning about the benefits of less regular oil change intervals from ExxonMobil engineers.
“We know it’s hard to believe that you can go 20,000 miles on just one oil change,” said Benjamin Pinkert, brand manager at ExxonMobil. “That’s why we are delighted to launch the ultimate real-life road trip to demonstrate Mobil 1 Annual Protection motor oil can actually last 20,000 miles. No labs or simulated environments – just the open road. We truly believe in this product and are excited to show the entire country just how Mobil 1 Annual Protection motor oil saves both time and money.”
ExxonMobil will leverage existing Mobil 1 brand partnerships with all of NASCAR’s Stewart-Haas Racing drivers and New Orleans Pelicans star Anthony Davis for the 20K Road Trip:
- The first pit stop will spotlight NASCAR’s Kevin Harvick, driver of the No. 4 Ford Fusion, in Sonoma, California, ahead of the Toyota/Save Mart 350 Monster Energy NASCAR Cup Series race for a unique, fan-friendly event.
- The second pit stop will include NBA player Anthony Davis, who recently starred in the Mobil 1 Annual Protection motor oil marketing campaign.
- The remaining Stewart-Haas Racing drivers will make appearances during the road trip at various points, including a visit to the Indianapolis Motor Speedway ahead of the Brickyard 400 with Clint Bowyer.
Follow along with the road trip at Mobil1.us/Go20k.
