DENSO Sponsors NHRA Top Fuel Drag Racer Clay Millican

DENSO Sponsors NHRA Top Fuel Drag Racer Clay Millican

The company's logo will wrap around the champ's dragster to celebrate the longstanding relationship between Millican, his team sponsor Parts Plus and DENSO.

At the upcoming DENSO Spark Plugs NHRA Four-Wide Nationals in Las Vegas, Top Fuel racer Clay Millican will fly down the track at speeds of more than 300 mph with DENSO on his side. The company’s logo will wrap around the champ’s dragster to celebrate the longstanding relationship between Millican, his team sponsor Parts Plus and DENSO.

DENSO Products and Services Americas Inc. is sponsoring Millican at the April 6-8 weekend race.

“On the track and on the road, DENSO is an amazing partner,” said Millican. “I’m honored to have DENSO as a sponsor. The name stands for excellence, ingenuity and safety, all the right ingredients for success.”

“We’re proud to sponsor Clay, who is a tough competitor and a tremendous role model,” said Fran Labun, vice president of aftermarket sales and product management group at DENSO Products and Services Americas. “He is on fire this year. If you want to see him in action, don’t blink!”

A native of Drummonds, Tennessee, Millican won his first race at the age of 16. He holds six consecutive World Championships and 52 national events – the most ever – in the International Hot Rod Association.

In the NHRA, Millican’s career highlights include a world record title with a best elapsed time of 3.628 seconds, set this year at the season opener in Pomona, California, where he broke his own record (3.631 seconds) set last year in Madison, Illinois. During the 2017 season, he also captured first place in Top Fuel at his hometown racetrack in Bristol, Tennessee.

Millican has clocked a top speed of 335.23 mph on the NHRA’s 1,000-foot straightaway, making him one of the most competitive drivers behind the wheel of the world’s fastest accelerating vehicles. This season, he currently holds third place in overall points in the Top Fuel category.

DENSO and Millican also support each other off the track. Millican, an advocate of road safety, helped to promote DENSO’s safety efforts in North America with a 10-city mobile road tour in 2017. In addition, Millican has been a featured guest of DENSO’s at the North American International Auto Show in Detroit – where he spoke to youngsters about safe driving and his racing career – and also at AAPEX in Las Vegas.

In addition to serving as the title sponsor at the weekend race in Las Vegas, DENSO is a supporting sponsor of all 24 races in the 2018 Mello Yello series crisscrossing the nation through November. DENSO’s other support for the NHRA includes the recent creation of the DENSO Spark Plugs 200 MPH Club to honor the first racers in the Pro Stock Motorcycle class who break the 200 mph barrier.

At every race, fans will find DENSO’s full line of spark plugs at Nitro Alley, the midway where they can learn more about and purchase DENSO plugs. Throughout the series, DENSO posts race and product updates on Facebook, Twitter, Instagram and YouTube.

You May Also Like

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

The latest technical materials from Bendix Commercial Vehicle Systems LLC (Bendix) are designed to help technicians properly set up, inspect and diagnose several components integrated with advanced driver assistance technologies, including trailer antilock brakes, steering systems and forward-looking cameras.

“The safety systems on today’s commercial vehicles are more road-proven and effective in supporting safe drivers than ever,” said Nicole Oreskovic, Bendix vice president, sales and marketing. “They’re also more complex and interconnected, which means we need to thoroughly support the skilled people who keep them in top operating condition."

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Other Posts

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.