WIX Filters, a member of the Affinia
Group family of brands, has announced plans to be the primary sponsor for Ryan
Newman of Stewart-Haas Racing for four races during the 2012 NASCAR Sprint Cup
Series season.
WIX Filters will debut its primary
sponsorship of Newman and his No. 39 Chevrolet at the season kick-off Budweiser
Shootout at Daytona International Speedway on Feb. 18. WIX will be Newman’s
primary sponsor for three additional NASCAR Sprint Cup Series events this year
– at Phoenix International Raceway on March 4, Darlington Raceway on May 12 and
Michigan International Speedway on Aug. 19.
“Ryan Newman, Stewart-Haas Racing and
their fans bring tremendous enthusiasm and excitement to the racing season,”
said Mike Harvey, brand manager for WIX Filters. “We can’t wait to be on board
with them again in 2012. Our partnerships with Stewart-Haas Racing and Ryan
have been some of our most successful in racing thanks to the support offered
by the team and the way Ryan’s fans have embraced our brand.”
WIX has been the Official Filter for Stewart-Haas
Racing since the team’s creation in 2009. In three starts with WIX Filters on
the hood of the No. 39, Newman has had three top-10 finishes – a sixth-place
effort at Bristol Motor Speedway in August 2010, a third-place finish in last
season’s Budweiser Shootout at Daytona International Speedway and a fifth-place
effort at Michigan International Speedway in August 2011.
“I’m excited to have WIX Filters back as
a partner in 2012,” said Newman. “They have a great support program, find cool
ways to get fans involved and most importantly, provide us with superior
filters to protect our engines.”
WIX plans to chronicle race week events
with photos, videos, interviews, giveaways and more through social media,
including Facebook, Twitter and YouTube.